Joseph Melone Joins's Board of Directors

PHILADELPHIA - Sept. 28, 2016 - PRLog -- announced today that Joseph J. Melone, former Chief Executive Officer and President of Equitable Companies, and The Prudential Insurance Company of America, has joined's board of directors. Melone brings over four decades of experience in insurance, finance, strategic planning and leadership in large complex organizations.

"'s vision is central to the changing landscape of the life insurance industry. They are simultaneously leading a critical shift toward consumer-centricity and generating a new and valuable level of policy-holder insights," said Mr. Melone. "I am pleased to have the opportunity to serve on's Board of Directors."

"We are fortunate to have Joe join our team. Few people in the world possess his depth of experience in the life insurance industry," said Jon Cooper,'s CEO and co-founder.

Mr. Melone served as President and Chief Executive Officer at The Equitable Companies (now part of the AXA Group), and as President of The Prudential Insurance Company of America. Mr. Melone also held the position of Chairman of the Life Insurance Marketing Research Association (LIMRA), and has been a Director at numerous companies including Horace Mann Educators Corp., where he served as Chairman, as well as a member of the Board of the Federal Home Loan Bank of New York, BISYS Group, Inc. and Foster Wheeler Ltd. In addition, he currently serves on the boards of the Newark Museum, Lost Tree Charitable Foundation and several privately held companies.

"We look for outstanding individuals to strengthen our board's breadth of talent and depth of knowledge, and we are very happy to have identified a fantastic person in Joseph Melone," said Robert (Kam) Kamerschen, a member of's Board of Directors since 2013. "I'm confident that he will make many important contributions to"

A recognized authority on pension planning, Mr. Melone has written numerous books and articles in professional journals on the subject. He is a former Huebner Foundation Fellow and was an Associate Professor of Insurance at The Wharton School of the University of Pennsylvania. He also served as Research Director at The American College before joining The Prudential.

In addition to Jon Cooper, a co-founder and Chief Executive Officer of, Mr. Melone will be joining Robert (Kam) Kamerschen and Ryan Caplan as non-executive directors. Mr. Kamerschen has served on 16 public company Boards, 25 private company Boards, 5 not-for-profit Boards, and as Chairman, CEO or President of half a dozen companies including Advo, Marketing Corporation of America, Max Factor and RKO Six Flags. Mr. Caplan, who serves on the Board and advices several technology and startup companies, is the Founder, Chief Executive Officer and President of Coldlight Solutions, which he recently led to a $105 million exit to publicly traded company, PTC.


Founded in 2012, has become the leader in digital consumer engagement for life insurance. has revolutionized how insurers engage with their customers and clients by creating a fun and rewarding environment where policyholders interact with their carriers to achieve physical, mental, and financial goals. Constant engagement allows to capture insights and life events, create brand champions, decrease policy risk, and streamline the underwriting process. Learn more at

Pierre Wang
VP of Marketing

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