Webinar Services: Warning and What To Avoid

LOS ANGELES - Aug. 27, 2016 - PRLog -- Everybody's hot and bothered about webinars these days. But before you jump in read this.

Are you anxious to try your marketing hand at webinars?

The term "webinar" is the combination of web and seminar, meaning a presentation, lecture, or workshop that is transmitted over the web. The coined term has been attacked for improper construction, since "inar" is not a valid root. Webinar was included on the Lake Superior University 2008 List of Banished Words, but was included in the Merriam-Webster dictionary that same year.

There are lots of services that offer these webinars and the prices are all over the board.

Problems
Unfortunately, online entrepreneurs have a track record of ruining a 'good thing'.

In the beginning the sales conversion numbers on webinars were through the roof. Many website owners, and affiliates, were seeing purchases in the 10% to 20% range!

But when everyone jumps onboard things change. Live webinar attendance (and conversion) rates are plummeting!

Proof of this are the webinar emails that 'demand' viewers attend live because there won't be a replay.

And then, with few exceptions, the replay links are sent out the next day.

Frankly, I always felt that live webinars broke several cardinal rules of marketing and sales;

1) Opportunities missed - with the deluge of messages in everyone's email box sending one that is actually opened is a small miracle! Many readers just bulk delete messages. The fight for your reader's attention is brutal. But then, adding insult to injury, to send an email, in essence, saying: "wait a few days to get the information that you could be seeing right now..." always seemed counter-productive to me!

2) Competition - everyday brings at least several emails using the same tactic and trying to get your prospects to attend their webinar.

3) Self-centered - the whole idea of expecting a busy prospect to report to a singular online location at a specific time and date rivals the old "wait for your prospect MLM hotel meetings"! BTW- many of those prospects didn't show up either.

In fact, this very approach misses all of the benefits of marketing online:

A) Having a well scripted sales message automatically delivered with consistency.

B) Allowing prospects the freedom of accessing information whenever they want.

C) Being able to make money "while you are sleeping!"


But the thing that really makes the whole "live" webinar a true misnomer is that 90% of them are recordings anyway! In other words, you are missing the chance to reach a prospect with the opened email for a 'fake live' recording.

It's no wonder that the attendance rate is down!

I've always felt that if your offer was really good then it wouldn't matter when your potential customer accessed it.

And, if you are new to all of this, you can see the kind of offer that works "around the clock" at the link below:

http://www.homebusinessprofiles.com/hbp-training