New Nissan Challenge - Usain Bolt 'Fastest Man On Earth' Vs 'Flame'

NASHVILLE, Tenn. - Aug. 15, 2016 - PRLog -- Six-time Olympic gold medalist and Nissan Global Director of Excitement Usain Bolt has risen to numerous challenges on the track. Now, in Nissan's digital campaign, "Bolt vs. Flame," he faces an unprecedented challenger – fire.

Released today across Nissan digital channels, a two-minute, documentary-style film shows Bolt being challenged in a fictional Fire Research Laboratory to contend against the speed of a flame. Bolt shares in the video what it feels like to be the fastest person on Earth and how he prepares to compete on the world's biggest stage, saying, "I set goals for myself. My goal is to be the greatest." The video, filmed in Bolt's home country of Jamaica, also shows the sprinter driving his custom Nissan GT-R painted in "Bolt Gold."

"Usain Bolt's daring attitude to always go further is inspiring. We wanted people to experience the inner strength of the most famous sprinter in history when posed with a challenge to reach even further. This is also an opportunity for fans to see Usain with his custom Nissan GT-R, which soon will be available in Brazil. To see the world's fastest man driving the world's fastest mass-produced car is exhilarating," said Ronaldo Znidarsis, VP Marketing & Sales, Nissan Brazil.

Nissan | Bolt Vs Flame - Win

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The Bolt vs. Flame film project is supported by a global social media tease campaign, featuring a series of 9.58 second videos and movie posters created from 19,000 actual matchsticks being lit on fire for dramatic effect. Additional footage and behind-the-scenes videos featuring Bolt will be released over the next month. The campaign is being supported through a robust paid social effort across Brazil.

The 2017 Nissan GT-R will be launched in Brazil in 2016, making this year the most exciting yet for the Japanese brand in South America's largest country

About the Nissan Institute
The Nissan Institute was created in June 2013 to manage Nissan Brazil's social responsibility activities. It is the first institution of this kind founded by Nissan worldwide. The Nissan Institute's core pillars are to promote mobility, sustainability and contribute to community improvement through education. It has the mission of valuing and transforming lives through the promotion of free education, vocational training, health care, social assistance and a better environment.

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