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How Did You Come Up With Your Business Name
By: Hearpreneur CEO Blog Nation
Clearly stating our purpose
To clearly state our purpose of servicing clients in our specialized industry. Previous to Manhattan Boutique Real Estate, our name was Manhattan Global Properties because 50% of the investment property buyers we dealt with in NYC were foreigners. But people would call and ask what we were selling in Beijing or Shanghai and we would always have to explain that 'our clients are global, our properties are local (NYC)'. To avoid future confusion we changed our name to Manhattan Boutique Real Estate, which shows the location, the service you can expect and the service provided. People are very clear now!
This article was written by Ashley Poulter from CEO Blog Nation