How Did You Come Up With Your Business Name

By: Hearpreneur CEO Blog Nation
 
 
Joan Brothers, MBRE President
Joan Brothers, MBRE President
NEW YORK - Aug. 3, 2016 - PRLog -- The idea of exactly what your business is going to be usually comes first. Secondly, most often, is giving a title to your idea. What exactly is going to be the name of your business? Some people turn to their childhood for inspiration or a beloved family pet. It could be a made up word you dream of one night and feel it has the right ring to it. Even still there are some people who study foreign words for the perfect meaning behind their chosen business. Whatever the inspiration or relation may be, the naming of your business is one of the most important parts of becoming a CEO. Having a brand behind a strong title can make all the difference in the world.

Clearly stating our purpose

To clearly state our purpose of servicing clients in our specialized industry. Previous to Manhattan Boutique Real Estate, our name was Manhattan Global Properties because 50% of the investment property buyers we dealt with in NYC were foreigners. But people would call and ask what we were selling in Beijing or Shanghai and we would always have to explain that 'our clients are global, our properties are local (NYC)'. To avoid future confusion we changed our name to Manhattan Boutique Real Estate, which shows the location, the service you can expect and the service provided. People are very clear now!

This article was written  by Ashley Poulter from CEO Blog Nation

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Tags:Real Estate Services, Real Estate Development, Real Estate Sales
Industry:Real Estate
Location:New York City - New York - United States
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