David Lewis Interviewed on SLMARadio
Lewis addresses the subject: Four Reasons Why Lead Nurturing is Essential.
LYNDEN, Wash. - Aug. 2, 2016 - PRLog -- The long-running program SLMARadio.today (330 episodes), on the Funnel Radio Channel, will interview David Lewis on August 4th at 10:30 am PST (UTC-7 hours). Program host Jim Obermayer said, "Nurturing leads has become essential, not optional, for every B2B and considered-purchase B2C product. It should be considered essential, because essentially salespeople aren't following up leads any better than they did when lead nurturing first appeared in the 90s." In this week's program, DemandGen founder and CEO David Lewis discusses why lead nurturing is no longer an option, and uses four arguments that cannot be denied.
About David Lewis
David Lewis is the founder & CEO of DemandGen International. For more than 20 years, Lewis has been a pioneering innovator in digital marketing and has overseen marketing for some of Silicon Valley's leading technology firms. David and his DemandGen team are at the forefront of the transformation taking place in marketing, helping hundreds of the top sales and marketing teams around the world incorporate marketing technology to drive predictable and sustainable growth. David is an accomplished speaker, thought leader, host of DemandGen Radio, and author of the #1 book on lead management, Manufacturing Demand.
About DemandGen International
DemandGen International provides the people and processes to help companies accelerate their marketing automation agendas and ensure marketing matters more within the organization. Marketing has historically been viewed as much more of an art than a science. The fact is, even the best branding and promotional programs are often difficult to consistently link to an impact on business. This lack of attribution in marketing makes budgets highly vulnerable and the entire demand generation process suspect. DemandGen International says the good news is we're in a new age. It's an unprecedented era of cutting-edge marketing automation technology and analytics, designed to put marketing at the center of business growth. Today's challenge lies in applying these technologies to drive growth through integration, adoption, alignment, and execution. It's a challenge that DemandGen answers every day for globally competitive companies.
About SLMA Radio
SLMARadio.today is the longest-running, live-streaming internet radio program addressing the subject of sales lead management. Each week guests join host Jim Obermayer in an unscripted conversation about creating and managing sales leads. Now in its seventh year, SLMARadio.today has interviewed over 350 executives on 330 weekly programs with a download audience of over 82,000. Originally produced by the Sales Lead Management Association (SLMA), the program is now on the Funnel Radio Channel.
About Funnel Radio Channel
Funnel Radio publishes live streaming internet radio programs (and offers follow-on podcasts) for at-work listeners. The shows include: DemandGenRadio, SLMARadio.today, MSPNow Radio, CRMRadio.today and Sales Pipeline Radio. The Funnel Radio Channel has a download audience exceeding 155,000.