DNA Group Launches New Web Site to Capture Company's Full Capabilities and Inform Customers

RALEIGH, N.C. - Aug. 1, 2016 - PRLog -- DNA Group, a Raleigh-based provider of engineered components, assemblies and integrated solutions for global OEMs, has evolved in recent years, and their website needed to do the same. That's why the company recently launched a redesigned website (http://dnagroup.com/), adding more information and more intuitive navigation to make it more relevant and informational.

"We now offer more products and solutions in several disciplines," said Elizabeth Green of DNA Group. "Our website now reflects who we are."

DNA Group has grown its offerings and capabilities to include in four distinct disciplines: Human-Machine Interfaces (HMI), Connectivity, Smart Illumination, and Contract Manufacturing. The site's home page clearly features these four disciplines, making it easier for customers to find relevant information.

Within each of the disciplines, customers can view DNA Group's capabilities and solutions offerings, and view and download case studies relevant to each discipline. The site also allows customers to search by product line, vertical market, and supplier.

According to Green, the impetus for creating the site (http://dnagroup.com/) was a mobile app the company developed to educate their sales representatives. "Our offering of solutions and components is large and complex," said Green. "The app was so successful in helping our field sales reps present our solutions to customers, we wanted to take the same approach with our site."

The site's clean, simple layout makes it easy to read and navigate. Its responsive design allows it to function on desktop, tablet and mobile platforms.

About DNA Group

DNA Group is an integrated solutions provider disciplined in HMI, Connectivity, Light and Contract Manufacturing. With nearly 30 years of experience, DNA Group delivers powerful integrated solutions to global OEMs, brands, and the next generation of market leaders while successfully navigating the global marketplace and providing competitively priced components, assemblies and solutions.