New Organic Sunscreen Breakthrough Features are Safe, Natural With Beauty Enhancing Properties

NEW YORK - July 21, 2016 - PRLog -- "Skin Protection Innovation Comes in Four Skin Colors, Boasts Beauty Enhancing Properties"

NEW YORK—Owners of Veridatta™, creators of handmade, organic skin care products, today announced the availability of its new Vital Sun True Glow sunscreen on indiegogo.com. The breakthrough, safe and organic sunscreen enables people to choose a specific tint that blends in with their own skin tone, concealing minor flaws while allowing their True Glow to shine through—health protection with a completely natural look and beauty enhancing properties, all in one product.

Just as there are a variety of skin colors, Vital Sun True Glow comes in a variety of tints to match people's own natural coloration.  The new proprietary sunscreens can be applied daily to the face and sun exposed areas of the body, providing broad-spectrum protection and natural healing properties for glowing, healthy skin.

"Over 3.5 million skin cancers in more than 2 million people are diagnosed every year.  These skin cancers could be prevented through the use of a safe sunscreen," said Rebecca Underdown, Veridatta founder, facial rejuvenation acupuncturist, and yoga guru.  "But, the vast majority of sunscreens use chemical filters which are being found to mimic hormones, which really sucks considering poor sleep, anxiety, and depression are all symptoms that can be caused by hormonal imbalances."

"Organic skin care and sun products typically do not live up to the experience of their chemical based counterparts, which are toxic.  When it comes to using products, people want to look good in the moment. Until now, the healthy choice has been an uncultured and crude application.  That's why we are so excited to launch Vital Sun True Glow, because the alternatives are chemically toxic or protectively inferior. Vital Sun is the first organic sunscreen that does not suck."

Vital Sun True Glow

-    Nine safe edible-grade, 86% certified organic ingredients completely petrochemical free

-    Non-Nano Zinc Oxide is sole ingredient, only FDA ingredient approved for children under 6 months of age

-    Provides broad spectrum UV absorption across the entire UVA & UVB spectrum

-    Fragrance free, non-comedogenic, cruelty free, and ecosystem approved.

-    Matches one's natural skin tone and enhances the glow of the skin

-    Helps to protect and regenerate skin cells with the use of anti-aging organic virgin olive oil

-    Price $48 for 1 oz

About VERIDATTA

Standing for truth, Veridatta is based in San Diego and has been nurturing the skin of celebrities and models like Mariel Hemingway and Yazmeenah Rossi.  Veridatta's main objective is to educate and encourage people to understand that what they put on their body has a direct bearing on their health, mood, and body's aging process. The Veridatta Line began 8 years ago when the organic sector of skin care left Rebecca Underdown, facial rejuvenation acupuncturist wanting a luxurious, effective product.  An avid equestrian, Underdown has been working with the world's top chemists to create a safe sunscreen that would help fulfill her desire to be in the sun every single day without harming her health. Vital Sun is available now at www.veridatta.com and is offering investors the opportunity to spread the awareness of sunscreen health at https://www.indiegogo.com/projects/vital-sun-true-glow/x/8428817#/. The breakthrough, safe and organic.