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T&R Independent Books Announces New Marketing Strategy
R. Frederick Riddle, VP of Marketing, discusses new marketing strategy as it relates to company goals.
Vice President of Marketing, R. Frederick Riddle today announced the latest in a company decision refining the company's marketing plans. These plans are meant to enhance the focus of the company's marketing efforts.
Mr. Riddle has over thirteen years of experience marketing books. This experience taught him that spreading your efforts over multiple marketing venues is not necessarily the best or wisest plan. Launching an investigation into the many options available he came to the conclusion that Amazon.com provides the best and largest platform.
In outlining his plan, he listed these steps:
Since they have already chosen Amazon's CreateSpace and Kindle as the publishing venues, it is a natural step to use the marketing platform
• Make use of Amazon's Look Inside feature
• Establish Author Central for his wife in addition to his
• Market worldwide
• Make use of Amazon's tools
• Be an Amazon Affiliate
As an Amazon Affiliate T&R will have the option to serve customers who like other authors such as Jerry Jenkins. Mr. Jenkins books are now available on T&R Independent Books own website. Simply go to the website, click on the link to Jenkins books and you'll immediately be taken to the Jenkins Amazon book page.
In the future it is planned to add additional select authors. Mr. Riddle is currently looking to see who best fits their company's standards.
The company has already embarked on efforts to improve customer experience on the website. Both authors now have their own "home" page on the site allowing visitors to visit their respective sites. In fact, using www.rfrederickriddle.com takes the user to R. Frederick's home page where they have access to his books. www.tressriddle.com takes users to her home page where they will have access to her upcoming book (expected later this year).
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About T&R Independent Books
T&R Independent Books is the publishing and marketing arm of Tress and R. Frederick Riddle, both Christian authors.
Visit us at http://www.tr-
T&R Independent Books
R. Frederick Riddle