eTranzact Unveils New Brand Identity, Vision and Mission Signaling A New Era

LAGOS, Nigeria - June 16, 2016 - PRLog -- eTranzact International PLC, Africa's premier e-payments solution provider has announced a corporate rebrand and strategic repositioningacross its markets.

The strategic rebranding of its identity, vision, mission, products and people, reaffirms the company's leadership position in transaction switching, mobile banking, mobile money, bulk payments, remittances, bills & utilities payments, collections and other payment technology areas.

Established in 2003, eTranzact has been at the forefront of innovation in payment technology, creating solutions that have driven growth and development across different areas in government, private, SME and international markets.

Valentine Obi, Founder and CEO, eTranzact International PLC, speaking at a media briefing in Lagos said;

"The new eTranzact identity shows how much our brand has evolved since we launched in 2003 and expanded to other countries. The "e" represents electronic, empowerment, ease and efficiency, showing where our company is today, our vision for the future and our commitment to simplify payments across Africa.

We have always been at the forefront of innovation, providing complex and powerful technology with simple interfaces to enable efficient, convenient and cost-effective means of payment on all channels.

With new and refreshed product offerings for business to business and business to consumer segments of the market, we are committed to our vision of being the leading payment technology provider for individuals and organizations".

Vision
"To be the leading payment technology provider for individuals and organisations".

Mission
"To provide secured, convenient and efficient means to make and receive payments".

Renowned for its transparency, excellence, agility and motivation, eTranzact has grown its turnover from 7.1 billion in 2014 to 8.6 billion in 2015, and profit before tax from 0.6 billion in 2014 to 1.1 billion in 2015. Signifying a 22% growth in turnover and 76% growth in profit before tax respectively.

eTranzact is Africa's premier e-payments solution provider delivering electronic transaction switching and payment processing solutions across POS, web, mobile, ATMs and cards.

With operations in Nigeria, Ghana, Kenya, Zimbabwe, South Africa, Cote d'Ivoire, and the UK, eTranzact's multi-application and multi-channel electronic transaction switching and payment platforms has won numerous awards.

Setting the pace for payment solutions since inception in 2003, it has today evolved into a brand with global reach extending its innovative services to cut across different sectors.

http://etranzact.com/pioneers