Clover clinches first place in globally recognised reputation index
By: Clover Industries Limited
Johann Vorster, Clover Chief Executive, commented: "We are proud to have achieved this prestigious accolade especially considering that we are a newcomer to the study following the addition of the FMCG industry category this year.
"Our trademarked 'Way Better' approach to quality, governance and innovation is proving successful. We are pleased that the general public recognises our efforts and we hope to continue in this light for years to come."
The study, which is conducted by Reputation House, measures reputation according to four key themes namely, Esteem, Admire, Trust and Feeling as well as seven reputation dimensions: Product/Services, Innovation, Workplace, Governance, Citizenship, Leadership and Performance.
To be included in the study, companies had to score at least a 50% familiarity level with the general public. Fifty well recognised companies in South Africa, across various industries from retail to financial and telecommunications, were measured. Clover, a newcomer to the study, also ranked first in the FMCG industry category which was added for the first time this year.
Clover scored 78 out of a possible 100. Other companies that featured in the top five are Coca-Cola, Woolworths, SPAR and Massmart.
In terms of the seven reputation dimensions, Clover placed first in Governance and Citizenship, second in Products and Services, Workplace, Leadership and Performance and third in Innovation.
On the basis of public support, Clover was commended for its trusted products and was positioned as an ideal company to work for. Visit the Clover (http://www.clover.co.za/
Prof Elain Vlok