3 Questions to ask before investing in an App

SARASOTA, Fla. - March 16, 2016 - PRLog -- WIth over 2 billion smartphones in the world and the number going up each day, are you currently thinking about bringing your company mobile? If you're not, then you have already messed a large share of the market. But much like the 90's and the revolution of websites, it's not when you get in the game, it's how are you going to join and what spin you will bring to it. This is the same concept just with mobile being the new field of battle. Learning what you did or did not do in the 90's with web, are you ready to take those lesions and apply them to the mobile market? I have mapped out 3 simple questions that will go a long way in your mobile success.

• Does your Brand, Product or Service currently have a following?
• Do you have a marketing strategy to reach your followers?
• In what way will your app help simplify your followers life?

Having a following is the cornerstone to success. It's just not enough to simply offer a service or product at a competitive price but to keep your customers engaged is the key to long-term success. Get a newsletter started and keep educating your audience on the product or service you offer. Get a social media presence so that when people search for you or your industry you show up as a leader not just another company. People today are more invested than ever with being connected 24/7 with their mobile device so you want to take advantage of that.

After you sell a product or offer a service, what are your next 3 steps to keep that customer connected and invested in your band? Basic what are you doing to bring them back in and make them a repeat and eventually a loyal customer? Today more than ever you need a marketing strategy to separate your brand from the rest. In the marketing and advertising world it takes $2.00 to bring in a customer but only $1.00 to keep that customer coming back. That's HUGE! Yes, you have to spend twice as much to bring in the customer for the first time but to keep them coming back you save 50%. Let's keep your customers coming back. Let's save you money. Let's get your company on the top of your industry using the device everyone carries, sleeps with and even brings to the bathroom with them. Let's take you mobile!

Now that you have a following and are keeping them engaged with educational content and specials,  your business has a solid base. At this point you should be thinking, "how do I take my business to the next level?" Mobile is the answer and don't trick yourself to think it isn't. Just look around your store, business or restaurant the next time you can and see at all the people engaged on their mobile devices. It's the ultimate tool! Now that you know that Mobile is the new frontier it's time to get a strategy in place. How will this app function, look and most importantly in what way is this app going to make my customers life easier?

After you get these 3 items in place your mobile launch will be a success and your loyal followers will download it and share it with their close friends. If you have any questions Ken Jokisch with http://Appformations.com will be happy to assist you with any questions you may have or just talk with you about apps and the way mobile is changing the world. Here is to your future success!