The automotive aftermarket industry spent over $230M in media in 2015

SAN DIEGO - March 1, 2016 - PRLog -- The automotive aftermarket industry spent over $230M in media in 2015. Almost all of the $230M in media was blocked, skipped or ignored.

In the online world, big players in the automotive aftermarket industry are Amazon and eBay Motors. The physical retailers who had the majority of the media in the automotive aftermarket industry are such luminaries as Advance Auto Parts CarQuest Auto Parts (which is owned by Advance Auto Parts), Autozone, NAPA Auto Parts and O'Reilly Auto Parts (which is owned by Genuine Part Company). These retailers cater to the DIY target audience.

These retailers are predominantly spending their media on branding. If they break out of the "commercial break" they can improve their ROI.

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