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Marketing A Brand - Product Placement from The Placement Directory
A new service called the "Placement Directory" has been launched which connects brands with TV shows and movie studios that are looking for brands to offset production costs. The placements are free and brands pay a yearly subscription.
By: Social Hill, LLC.
The system works based on changes in the entertainment industry. With the rapid spread of cable channels and on demand networks, production studios have been scrambling to cut the costs of their shows. Where before studios would have the production manager acquire all of the brands needed for each production, they are now trying to offset that cost by partnering with brands to get free products just for using them in a high profile entity.
Studios need to be approved to use the system, but when approved, get to use the system for free. Brands pay a small yearly subscription fee to use the system. All coordination between studios and brands are based on keyword searches, that can be performed by either party.
More about the Placement Directory: Placement Directory is the entertainment industry’s central database between TV/movie studios and brands to provide product placement by reducing production costs for studios while providing mass media exposure for brands.