Jeep Brand Introduces All-New 2016 Jeep Renegade 'Dawn Of Justice' Special Edition

CLARKSVILLE, Tenn. - Feb. 22, 2016 - PRLog -- Gary Mathews Motors Chrysler JEEP Dodge Ram - FCA US LLC and Warner Bros. Pictures are joining forces in a one-of-kind co-branded partnership to mark the premiere of the highly anticipated debut of Batman v Superman: Dawn of Justice (opening nationwide in theaters on March 25, 2016). The unique alliance includes the introduction of the all-new 2016 Jeep Renegade Dawn of Justice Special Edition, branded television spots with the Jeep and Dodge brands, and social/digital extensions creating consumer engagement leading up to the film’s premiere next month.

“Our partnership with Warner Bros. and the highly anticipated Batman v Superman: Dawn of Justice film allows us to expose the Jeep Renegade and its best-in-class capability to an incredibly vast audience,” said Mike Manley, Head of Jeep Brand – FCA Global. “The new Jeep Renegade Dawn of Justice Special Edition boasts a unique, dark appearance package for the most capable small SUV that we’re confident consumers – including millions of moviegoers – will love.”

DAWN OF JUSTICE 'SPECIAL EDITION' = JEEP RENEGADE https://youtu.be/lQjBantIOcw



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Jeep Brand
The advertising campaign launches today, Monday, February 22, when the Jeep brand debuts a 30-second commercial “Into the Storm" across television and online. The spot features footage from Batman v Superman: Dawn of Justice of Bruce Wayne (Ben Affleck) behind the wheel of the Jeep Renegade. The commercial speaks to how he feels compelled to move toward danger rather than run away from it. Opening on city street ruins, the narration by actor Jeremy Irons, who portrays Alfred in the film, speaks to that impulse: “You’re not afraid. You like chaos. The madder, the better (as Bruce Wayne is seen driving toward the destruction in the Jeep Renegade — navigating its way in the mayhem). And in these times, we need that. We need you to rush in when everyone else is running away.”

About the Jeep Renegade Dawn of Justice Special Edition
Available in Granite Crystal or new, exclusive Carbon Black exterior paint colors, the Jeep Renegade Dawn of Justice Special Edition features new 18-inch Gloss Black wheels with Gloss Black accents around the exterior. The Jeep Renegade Dawn of Justice Special Edition models with Granite Crystal paint also feature a two-tone Gloss Black roof. A unique exterior badge hints at the inspiration for this special-edition Jeep SUV.

Inside, the Jeep Renegade’s blacked-out theme continues with a black interior, black premium cloth seats and High Gloss Black finishes. Metal Diamond accents are found throughout on key touch points such as the shifter knob and door handles.

The Jeep Renegade Dawn of Justice Special Edition is based on the Jeep Renegade Latitude 4x4 and comes standard with a 2.4-liter Tigershark engine with MultiAir2, nine-speed automatic transmission, Jeep Active Drive 4x4, Selec-Terrain with four drive modes and a variety of features, including the ParkSense rear backup camera. Also standard on the Jeep Renegade Dawn of Justice Special Edition is the Popular Equipment Group, which includes remote start, power driver’s seat and dual-zone automatic temperature control.

BATMAN V SUPERMAN: DAWN OF JUSTICE and all related characters and elements © & TM DC Comics and Warner Bros. Entertainment Inc.

About Batman v Superman: Dawn of Justice
Warner Bros. Pictures presents, an Atlas Entertainment/Cruel and Unusual production, a Zack Snyder film, Batman v Superman: Dawn of Justice, starring Oscar winner Ben Affleck (Argo) as Batman/Bruce Wayne and Henry Cavill as Superman/Clark Kent in the characters’ first big-screen pairing. Directed by Snyder, the film also stars Oscar nominees Amy Adams (American Hustle), Jesse Eisenberg (The Social Network), Diane Lane (Unfaithful) and Laurence Fishburne (What’s Love Got to Do With It); Oscar winners Jeremy Irons (Reversal of Fortune) and Holly Hunter (The Piano); and Gal Gadot as Wonder Woman/Diana Prince.

About Jeep Brand
Built on 75 years of legendary heritage, Jeep is the authentic SUV with class-leading capability, craftsmanship and versatility for people who seek extraordinary journeys. The Jeep brand delivers an open invitation to live life to the fullest by offering a full line of vehicles that continue to provide owners with a sense of security to handle any journey with confidence.

About Gary Mathews Motors Chrysler Jeep Dodge Ram
Gary Mathews Motors is a Premiere Dealership with Over 40 years of Proven, Professional, Personal Service, Providing a Quality Product for All Customers.

Gary Mathews is a faithful supporter of The Troops from Ft. Campbell, hosting charity events and Gary Mathews Dealerships also support The Montgomery County Sheriff's Office and provided bullet proof & stab resistant vests for the dogs of the K9 Unit [ @ a special ceremony in 2014]

Gary Mathews Motors
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Clarksville,TN 37040

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