New Research from Outsell Identifies Markers of Success for Companies’ Future Growth

BURLINGAME, Calif. - Feb. 4, 2016 - PRLog -- Outsell, Inc (http://www.outsellinc.com/)., the world’s only research and advisory firm focused on media, information, and technology, today announced publication of a new CEO Topic, Signatures of Successful Companies of the Future (https://www.outsellinc.com/search/d7entity/50544). This study identifies the markers for future success in the information and media sector, providing guideposts and scorecard markers that are prerequisites for making multiyear changes that stakeholders demand.

This forward-looking analysis provides CEOs with insight into, and means to deliver, makeovers to their firms: product and services mix, revenue models, talent mix, and M&A and partnerships.

“What’s measured changes, making it essential to focus on Future Performance Indicators,” says Chuck Richard, Outsell Affiliate Analyst. “Focusing on digital:print ratios no longer guides future success, but percent recurring revenue and “share of day” do.”

Additional critical findings include the need to:

·        Move from diversified portfolio management to hyper-scaled niches.

·        Rebalance from discrete media advertising to services and analytics-driven “Mastery of the Mix.”

·        Hire forward, not in arrears, as subject-matter experts become minorities in the staffing mix, overtaken by cross-platform agile development, e-commerce, user interface, and data and analytics professionals.

For media inquiries, please contact Dawn Ringel, Warner Communications, at outsellpr@warnerpr.com, or call +1 +1 781-449-8456.

For more information about this report, please contact Srini Gomatam at contact_us@outsellinc.com, or call +1 650-342-6060.

About Outsell, Inc.

The rapid convergence of information, media, software and technology is reshaping businesses every day. Enter Outsell, Inc. (http://www.outsellinc.com/), the only research and advisory firm focusing on these three sectors. As the trusted advisor to executives, our analysts turn complexity into clarity, and provide the facts and insights necessary to make the right decisions. Our proven blend of big data, research, proprietary intelligence, and exclusive leadership communities produces tangible results and a strong ROI. We promise to deliver "wow" and ensure clients stay more focused, save time, and grow revenue in a fast-changing digital world.