Mark Iasiello Named General Manager of Power Heavy Duty

LAS VEGAS - Jan. 25, 2016 - PRLog -- At its annual member meeting during Heavy Duty Aftermarket Week (HDAW) 2016, Power Heavy Duty announced the appointment of Mark Iasiello as the organization’s new general manager. During the past four years, Iasiello served as director of business development, national accounts for VIPAR Heavy Duty.

In his new role, Iasiello will be responsible for the day-to-day management of Power Heavy Duty including member development.

“Mark has been a valued member of our team and highly effective in helping us grow our national accounts program with regional and national fleets,” said Steve Crowley, president and CEO of VIPAR Heavy Duty. “With his broad experience in the heavy duty industry and relationships with many Power Heavy Duty members, Mark was the ideal person to step into this role.”

Iasiello brings a wealth of experience to Power Heavy Duty that includes more than 20 years at Dayco Products LLC, where he served in a variety of sales management positions before becoming the company's heavy duty national sales manager. He also spent five years at the Heavy Duty Manufacturers Association as vice president of member development for commercial vehicle suppliers. He received the Northwood University Management Education Award in 2009.

Brett Upton, with his more than 20-year tenure and knowledge of the Power Heavy Duty membership, will continue in his business development role with the organization.

Power Heavy Duty has been part of the VIPAR Heavy Duty family of companies since January 2014. Power Heavy Duty members are recognized locally in their respective market under the Power Heavy Duty brand.

Through the integration of Power Heavy Duty into the VIPAR Heavy Duty family of companies, the organization provides market specific solutions within all aspects of the heavy duty aftermarket and is committed to be the group of choice for successful heavy duty parts distributors and service providers of all sizes.

For more information on Power Heavy Duty, contact (, or visit

About Power Heavy Duty
Power Heavy Duty works to help independent distributors and service specialists of all sizes be competitive in today's market. From more than 200 locations across the U.S. and Canada, Power Heavy Duty members provide customers with quality heavy duty parts from many of the industry's leading manufacturers.In addition to quality parts, many Power Heavy Duty members offer quality repair service backed by professionals with the experience and knowledge to help get trucks back on the road quickly. For more information, visit

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