Q Communications Reveals Effective Tips to Handle a Crisis

DUBAI, UAE - Jan. 18, 2016 - PRLog -- A crisis can occur at any moment and if companies do not handle it properly, they might incur further losses, monetary & non-monetary. In today’s age of social media, news spreads like rapid fire, and one’s public image is always at a threat of being tainted within a single day. In such situations, availing the services of an experienced public relations agency in Dubai is not only prudent, but a necessity. They can advise on ways to handle the emergency, whilst upholding the brand’s image & reputation.

“The sooner one calls upon a PR agency, the better are the chances of managing the situation properly,” says CEO of Q Communications, a firm which specializes in PR Services in Dubai. He added, “Before the advent of the internet, any news used to reach the public through the morning newspaper and the evening news, thus rendering ample amount of time for damage control. However, with social media, people can be updated about any event in a minute or two. That is why we focus on real time responses to minimize the damage and limit the spread of undesirable news. We ensure that the spokesperson is well prepared to address the concerns of the media & public. It is also important to make ready the supporting documents which would testify the statements made during the press conference. Further, it is advisable to empathize with the sufferers, rather than playing a blame game.”

When asked what procedures his Public Relation Agency in Dubai follows when handling crisis situations for clients, he explained “Firstly, we monitor the social media and various news agencies very carefully to ascertain what the press is saying about the predicament. This helps us in designing the countermeasures in the form of press releases and other forms of communication. Monitoring the news also helps us time the responses perfectly so that it can generate the maximum impact. If the problematic situation spreads over a few days, we ensure that our clients provide real-time update on the issue to the press. This is done to make the public understand that the organization is taking the matter seriously and is concerned about the consequences.”

With the help of a reputed PR firm, an enterprise can avert the damaging effects of a crisis. Nothing can test the brand image competency of an organization like a crisis does. However, effective handling can mitigate the bad reviews and help one restore the organization’s reputation.

For more information : http://www.qcomms.ae/