RO Innovation Acquires Boulder Logic

Two Innovators in Customer Reference Management and Sales Enablement Come Together to Meet Rapidly Growing Demands from B2B Customers
By: RO Innovation
BOULDER, Colo. - Oct. 29, 2015 - PRLog -- RO Innovation, the leading provider of customer reference management and sales enablement solutions, announces the acquisition of competitor Boulder Logic, bringing together nearly 30-years of combined experience and resources to accelerate growth and better serve B2B customers.

Both companies are based in Colorado and share a common mission of helping B2B organizations close deals faster by leveraging the voice of the customer during sales and marketing cycles.  The joining of these two companies merges the best of both organizations and gives RO Innovation an increased scale to accelerate product offerings and provide new service levels to the integrated customer base.

“Both RO Innovation and Boulder Logic have seen solid growth as B2B salespeople and marketers increasingly leverage the voice of the customer in the sales cycle,” said James Mooney, CEO and Founder of RO Innovation. “We are very excited about the increased capacity and talent this strategic purchase of another well-managed and successful company provides.”

“While we’ve competed for many years, the Boulder Logic team and I have always had deep respect for Jim and RO Innovation,” said Joshua Horwitz, President and Founder of Boulder Logic. “As we learned more about each other’s vision, it quickly became clear that combining the two organizations could generate a truly powerful force in customer marketing that power sales/channel enablement while accelerating our shared vision for serving our customers and the marketplace.”

To ensure success, modern B2B marketing must take a strategic view of leveraging the voice of the customer in its outreach to buyers and customers, which is where solutions like RO Innovation come in to play. As mentioned in SiriusDecision’s 2015 Study on Customer Advocacy and Engagement, 83 percent of B2B companies say references are “critical” or “valuable” to the sales cycle.

In order to maintain its commitment to customer service while offering the very best industry solutions, RO Innovation plans to retain all Boulder Logic employees and existing services while developing a roadmap that allows customers to benefit from the combined organizations.

About Boulder Logic

Founded in 2003, Boulder Logic offers an easy to use, web-based tool to streamline customer reference management. Backed by a team of experts, the company provides strategic guidance and program execution to help start or grow enterprise customer reference programs. Learn more

About RO Innovation

RO Innovation accelerates its clients’ sales cycles, resulting in increased revenue while providing intelligence to drive a strategic marketing spend. Through our solutions and services, we leverage the voice of the customer, enabling sales and marketing organizations to deliver the right content at the right time throughout the buying process. Learn more at

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Tags:RO Innovation, Boulder Logic, B2B
Location:Boulder - Colorado - United States
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