RO Innovation Acquires Boulder Logic
Two Innovators in Customer Reference Management and Sales Enablement Come Together to Meet Rapidly Growing Demands from B2B Customers
By: RO Innovation
Both companies are based in Colorado and share a common mission of helping B2B organizations close deals faster by leveraging the voice of the customer during sales and marketing cycles. The joining of these two companies merges the best of both organizations and gives RO Innovation an increased scale to accelerate product offerings and provide new service levels to the integrated customer base.
“Both RO Innovation and Boulder Logic have seen solid growth as B2B salespeople and marketers increasingly leverage the voice of the customer in the sales cycle,” said James Mooney, CEO and Founder of RO Innovation. “We are very excited about the increased capacity and talent this strategic purchase of another well-managed and successful company provides.”
“While we’ve competed for many years, the Boulder Logic team and I have always had deep respect for Jim and RO Innovation,”
To ensure success, modern B2B marketing must take a strategic view of leveraging the voice of the customer in its outreach to buyers and customers, which is where solutions like RO Innovation come in to play. As mentioned in SiriusDecision’
In order to maintain its commitment to customer service while offering the very best industry solutions, RO Innovation plans to retain all Boulder Logic employees and existing services while developing a roadmap that allows customers to benefit from the combined organizations.
About Boulder Logic
Founded in 2003, Boulder Logic offers an easy to use, web-based tool to streamline customer reference management. Backed by a team of experts, the company provides strategic guidance and program execution to help start or grow enterprise customer reference programs. Learn more www.boulderlogic.com.
About RO Innovation
RO Innovation accelerates its clients’ sales cycles, resulting in increased revenue while providing intelligence to drive a strategic marketing spend. Through our solutions and services, we leverage the voice of the customer, enabling sales and marketing organizations to deliver the right content at the right time throughout the buying process. Learn more at www.roinnovation.com.