Mineralissima now featured on PETA's list of cruelty-free companies

HOOFDDORP, Netherlands - Oct. 28, 2015 - PRLog -- Natural mineral makeup company, Mineralissima is one of the most recent to be selected by PETA (People for the Ethical Treatment of Animals) and will be featured on the website as a cruelty-free company.  The Netherlands-based makeup company prides itself on producing affordable, yet quality natural cosmetics.

PETA’s Beauty Without Bunnies Program, which shares information about cruelty-free companies and products with consumers.  Featured companies can pay a one-time licensing fee of $100 to use the special PETA Cruelty-Free Bunny logo once accepted into the program.  Their websites are shown to the more than 1.4million weekly visitors to the PETA site as a special promotion. The logo is able to be placed on the company’s products, literature, in-store displays and website.  This helps consumers identify cruelty-free products at a glance.

Mineralissima was born out of a need to fill a gap in the market which seemed to crave a natural, refined and environmentally-friendly brand of makeup.  Founder Kati van Riet was inspired to develop the line after a trip to the United States where she saw the popularity of the mineral products.   The brand is dedicated to providing products that are created with ingredients that are easily recognized.  The company makes lipglosses, foundations, eye shadows and more with brushes and applicators that provide the best application.

Van Riet said, “Mineralissima is not just a brand, it’s a way of life, it’s a look and it’s a campaign for all things naturally beautiful.”

Mineralissima will be featured on the PETA website from 27 October 2015: http://www.PETA.org

For more information, visit the website: http://www.mineralissima.com

About Mineralissima:

Mineralissima provides women affordable, yet beautiful, cosmetics with as few ingredients as possible.  The company strives to enhance natural beauty with makeup that is a reflection of the Earth’s natural resources.  Mineralissima does not test any of their products on animal their carbon footprint is significantly reduced by using all natural ingredients.