Berries Break Records in UK Market

Oct. 23, 2015 - PRLog -- Breaking news: for the first time in history the UK berry market has surpassed the £1 billion mark in market value.

Figures released by Kantar data yesterday (21.10.15), demonstrated that the strawberry, blueberry, raspberry and blackberry market has grown by an impressive 31% during the last month.

It appears that the market is expanding due to the nation’s new found love of berries, with an increase in consumer awareness of the range of health benefits that are offered by berries leading to the increase in popularity. Over 82% of the population were found to purchase berries when surveyed*.

As advances in crop protection and pest control continue, the UK production of the berries has been able to flourish in recent seasons and is expected to grow in future seasons.

Russell IPM have developed a range of products for berry and soft fruit protection, see brochure (link below) for more information

or contact marketing@russellipm.com or call 01244281333 with your enquiry.

Brochure: http://issuu.com/russellipm/docs/russell_ipm_fruit_protection_brochu/1

*Data from Kantar WorldPanel