VisualSteam Announces Results of the 2015 Art Buyers Survey on Stock Imagery

VisualSteam is pleased to announce the results of its annual survey of art buyers regarding the use of stock photography and video. Getty Images, iStock Photos, and Shutterstock take the top 3 spots (in that order) as the go-to resources for art buyers.
By: VisualSteam
2015 Art Buyers Survey cover.001
2015 Art Buyers Survey cover.001
NEW YORK - Sept. 8, 2015 - PRLog -- In June, 2015, VisualSteam ( launched its annual survey to thousands of U.S. art buyers, art directors, art producers, creative directors and marketing professionals to better understand stock image buying behavior (still photography and motion). Survey results provide a glimpse into what is driving stock image licensing today, how clients perceive top destinations, and what stock image providers can do better. Results indicate that stock remains an important tool for art buyers; a majority of buyers regularly sacrifice quality for price; and, a majority of buyers now have at least one subscription for stock images.

Leslie Hughes, VisualSteam’s President and CEO, said, “Art Buyers are frustrated by stock agencies because of the time it takes to find ‘high quality’ content. They believe stock is too “stocky,” and many believe that pricing is still too high. Buyers want content that is fresh, easy to find, and authentic. Even so, nearly all use stock, and more than half say their use of stock images will continue to increase in the coming year.” Hughes added, "I would like to thank the sponsors of this year’s survey: the Digital Media Licensing Association ( and ImageProtect ( Their support is invaluable."

To request a copy of this year’s survey, please go to: or email

For more information about VisualSteam, please go to, or email info(at)visualsteam(dot)com.

About VisualSteam

Equidyne Holdings, LLC, d.b.a. VisualSteam, works with companies innovating in visual, digital media. VisualSteam helps companies manage, monetize and discover great content. For more information on VisualSteam, we invite you to go to, or contact info(at)visualsteam(dot)com.

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Tags:Advertising, Media, Communications, Photography, Content, Licensing, Design, Publishing
Industry:Advertising, Arts, Business, Photography, Publishing
Location:New York City - New York - United States
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Page Updated Last on: Sep 08, 2015

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