Market Insights Celebrates 20 Years of Marketing Downriver

TRENTON, Mich. - Aug. 31, 2015 - PRLog -- In September of 1995, Kathy Kane gave up a hotel management career to start a home based marketing firm. Market Insights, LLC is an action oriented marketing consulting firm with experience in the areas of media, marketing and management with niche marketing in the Southeastern Michigan or Downriver area.

“We have helped many Downriver businesses set goals, establish budgets and maximize their marketplace exposures over the years.” Says owner, Kathy Kane. Market Insights is dedicated to helping businesses increase their revenues by providing customized marketing ideas and strategies.

“When I first started the business, we specialized in direct mail and telemarketing and I had one part time person“ Said Kane, “Today we help businesses sort out all the social media opportunities and incorporate a plan of action that works for todays business.  Currently we have three part time staff members as well as seasonal interns ”

Kathy Kane is a current  Executive Board member of  Southern Wayne County Chamber of Commerce, resides on the Trenton Rotary Board of Directors as well as coordinates the Trenton Business Association as Marketing Admin. She is a past president of the Southgate Rotary Club and  has also coordinated the marketing for the Trenton Summer Festival.

In September 2009, in time for the 175th birthday celebration of the City of Trenton, she developed the Trenton Tribute. The niche newspaper specifically was created to feature positive Trenton news and stories about Trenton people and residents. "It started as a bi-monthly edition and was so well received, I partnered with professional editor Joe Hoshaw in September of 2010 so we could produce a monthly edition." said Kane. The Trenton Tribute started with a circulation of twenty-five hundred but after partnering with Joe Hoshaw in 2010 and renaming the publication The Trenton Trib, the distribution grew to forty-five hundred and over one hundred twenty locations by 2015.

There have been several other exclusive publications throughout Trenton's history. The Trenton Times was started in 1876 and continued through the 1970's until it was incorporated into the News Herald. There was also a newsletter publication through the Downtown Development Authority for several years that was very well received as it focused on new business developments in Downtown Trenton, (coincidently authored by Joe Hoshaw). There was also The Wyandotte Echo, that made a Trenton edition for some time in 2006 and Market Insights happened to be the consultant for the Wyandotte owner.

“My passion is promoting business and people and seeing them succeed,” said Kane. “We have been able to promote many things through the paper in the last six years and it is a perfect blend with what Market Insights does for businesses for the past  twenty years and the best thing is, I know we are making a difference in the community."

In conjunction with the twentieth year in business a social media program is being held September 23 "Google UR Biz" 8am-10am at the Market Insights office 2836 W. Jefferson for $59 per participant. To register call  (734) 676-9561 or marketinsights.us.

For more information about Market Insights or the Trenton Trib visit http://www.marketinsights.us or http://www.trentontrib.com.