Outsell Reveals the Global Media and Marketing Market Growing to a $346 Billion Opportunity by 2018

Growth from marketing services, including ad agency holding companies and ad tech players, coupled with opportunities in marketing analytics and automation drive much of the opportunity.
 
 
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BURLINGAME, Calif. - Aug. 6, 2015 - PRLog -- Outsell, Inc (http://www.outsellinc.com/)., the world’s only research and advisory firm focused on media, information, and technology, today announced publication of its annual Media & Marketing: 2015 Market Size, Share, Forecast and Trend Report (http://www.outsellinc.com/store/products/1321). The report provides a high-level view of the media and marketing marketplace as well as expanded views for marketing analytics, automation and CRM, marketing services, and news segments. The report shows that the media and marketing segment grew 1.2% to $312billion in 2014 and will continue on a steady annual growth path toward $346 billion by 2018.

Other study findings:

§  At $116.8 billion in 2014, marketing services represents the largest segment at 36% share, illustrated by the large advertising conglomerates such as WPP (LSE: WPP), Omnicom , and Publicis Groupe  as well as the explosion in ad tech vendors in recent years.

§  News remains the second-largest segment at $74.4 billion and 24% share, and while still posting negative growth for the foreseeable future, declines have stabilized to lower single digits throughout the forecast period.

§  Marketing analytics and automation grew 10.7% in 2014 to nearly $8 billion on the strength of marketing cloud initiatives from top enterprise software vendors.

“The media and marketing landscape remains very vibrant, with ad tech and martech M&A still very much a weekly occurrence,” said Outsell’s Randy Giusto, VP & Lead Analyst for media, advertising, and marketing. “By focusing on the omnichannel opportunity, shortening the customer path to purchase, providing easy-to-use analytics, and embracing the phenomenon of social platforms as media companies, vendors as well as publishers can help marketers get closer customers with more personalized content and messages."

Outsell’s Media & Marketing: 2015 Market Size, Share, Forecast and Trend Report also identifies the top 10 competitive concentration, top 10 trends, and top 10 companies to watch in these segments. It provides essential actions for both technology vendors and publishers serving the media and marketing marketplace.

For media inquiries, please contact Derek Beckwith, Warner Communications, at derek@warnerpr.com, or call +1 978-922-0818.

For more information about this report, please contact Srini Gomatam at info@outsellinc.com, or call
+1 650-342-6060.

About Outsell, Inc.

The rapid convergence of information, media, software and technology is reshaping businesses every day. Enter Outsell, Inc. (http://www.outsellinc.com/), the only research and advisory firm focusing on these four sectors. As the trusted advisor to executives, our analysts turn complexity into clarity, and provide the facts and insights necessary to make the right decisions. Our proven blend of big data, research, proprietary intelligence and exclusive leadership communities produces tangible results and a strong ROI.  We promise to deliver "wow" and ensure clients stay more focused, save time, and grow revenue in a fast-changing digital world.

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