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Outsell Reveals the Global Media and Marketing Market Growing to a $346 Billion Opportunity by 2018
Growth from marketing services, including ad agency holding companies and ad tech players, coupled with opportunities in marketing analytics and automation drive much of the opportunity.
Other study findings:
§ At $116.8 billion in 2014, marketing services represents the largest segment at 36% share, illustrated by the large advertising conglomerates such as WPP (LSE: WPP), Omnicom , and Publicis Groupe as well as the explosion in ad tech vendors in recent years.
§ News remains the second-largest segment at $74.4 billion and 24% share, and while still posting negative growth for the foreseeable future, declines have stabilized to lower single digits throughout the forecast period.
§ Marketing analytics and automation grew 10.7% in 2014 to nearly $8 billion on the strength of marketing cloud initiatives from top enterprise software vendors.
“The media and marketing landscape remains very vibrant, with ad tech and martech M&A still very much a weekly occurrence,”
Outsell’s Media & Marketing: 2015 Market Size, Share, Forecast and Trend Report also identifies the top 10 competitive concentration, top 10 trends, and top 10 companies to watch in these segments. It provides essential actions for both technology vendors and publishers serving the media and marketing marketplace.
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About Outsell, Inc.
The rapid convergence of information, media, software and technology is reshaping businesses every day. Enter Outsell, Inc. (http://www.outsellinc.com/)