Martin Brossman Establishes Social Media Presence for Proposed White House Council on Boys and Men
By: Martin Brossman
The coalition to create a White House Council on Boys and Men was formed by a commission of thirty-four nationally-known men and women, organized by Chairman Warren Farrell, author of many books on men’s and women’s issues, and former board member of NOW. This group of leading experts recognizes the urgency to focus on crisis-level problems faced by boys and men in the areas of education, physical and emotional health, absentee fatherhood, and preparation for meaningful work. They envision future solutions that will build the strength of the family for the benefit of both men and women, achieving growing support thanks largely to the impetus that responsive social media resources have been providing.
“Over the past 5 years my goal has been building the key social media platforms that best express the Council’s core mission, including Facebook, Twitter and YouTube,” Martin Brossman said. “Consulting with Tom Golden, a Washington DC therapist who is one of the initial commissioners of the proposed Council, I assisted in creating a fully optimized website. whitehouseboysmen.org.
I also provided the concept and basic training on how to use Google Hangouts on Air that has been a very powerful communication tool leading to greater online exposure for the grassroots publicity of the project.”
A memorable example of Martin Brossman’s online strategy occurred in 2012 when Warren Farrell faced a fierce protest at the University of Toronto. “I suggested creating a Google Hangout on Air with the key parties involved,” Brossman explained. “This showed up at the top of a Google search adjacent to the media's criticism which focused only on the protesters. This lead to over 38,867 views that supported the next video gaining over 591,113.”
Here is one example of an article covering the event that focuses primarily on the protestors rather than focusing on Ferrell's talk.
See the video responses:
Warren Farrell vs. protestors at U of Toronto "Boys to Men" speech
Published on Nov 20, 2012 -t 38,867 views
Warren Farrell protest at University of Toronto - Full version
Published on Nov 29, 2012 - 591,113 views
As of August, 2015 Martin Brossman is handing over his social media advisory role for the proposed White House Council on Boys and Men to Glenn Barker, Executive Director at The ManKind Project Chicago [https://www.linkedin.com/
About Martin Brossman
Martin Brossman has 8 years experience helping small businesses and causes to reach a larger audience through social media and to become more effective in generating results from their Web presence. An expert in Social Marketing, Martin co-trains a Social Media Management Certificate program at NC State University Technology Training Solutions in Raleigh, NC and offers consulting as well as training for small businesses, Chambers of Commerce, towns and counties across North Carolina.
In the area of Men’s issues, Martin led The Men’s Inquiry discussion group for 12 years and wrote a book about core topics for men to explore, Finding Our Fire: Enhancing Men’s Connection to Heart, Passion and Strength. He enjoys giving presentations on “The Model of Maturing Men.” Martin’s recognitions include The ManKind Project’s Ron Hering Mission of Service award. He lives in Raleigh with his wife Barbara. He is currently working on his next book Taboo, the unspoken code of men with assistance from Dave Baldwin. You can follow its development here: https://plus.google.com/
Learn more about Martin Brossman professionally at:
About the Proposed White House Council on Boys and Men
The coalition to create a White House Council on Boys and Men is a bi-partisan commission of leading authors, academics and practitioners who have articulated five components to the boy crisis and suggested solutions, including the coordination of a White House Council on Boys and Men.
Page Updated Last on: Sep 07, 2015