Critics Keep Talking but Whiskey Stones Continue to Endure and Please Discerning Drinkers

July 29, 2015 - PRLog -- According to a New York Times article, “Rocks Don’t Melt, Nor Do Their Fans,” bartenders and mixologists ridicule the use of soapstone to chill whiskey without diluting it.

In the article, Dale DeGroff, a ‘noted mixologist’ calls it ‘idiotic.’ He goes on to say that you won’t see them in a bar ‘unless they are making fun of them.’

What DeGroff does not state is that you would won’t see them in a bar because they are likely to leave the bar in the customers’ pockets and purses.

‘The reality is that some people pay $250 for a single bottle of single malt Scotch. It seems a sin to water that down with ice to simple chill the drink. Our Whiskey Stones can keep a drink cold without watering down a wonderful, 20 year Scotch.’ – Shamsa Khan, CEO, Urban Chique

The article in the New York Times points out that enthusiasts of soap stone ice cubes have continued to use Whiskey Stones to chill their drinks and save the full flavour of their Scotch.

The article quotes Joe Ledbetter, co-founder of Chattanooga Whiskey, ‘There’s a huge younger generation who don’t see whiskey as an old man’s drink; they see it as the new craft beer, and that’s the group just on the edge of buying whiskey (stones) really consistently.’

‘Mr. Ledbetter’s comments are precisely what we have been advocating for years. For the new whiskey generation, Whiskey Stones are by far the better choice.’ – Shamsa Khan, CEO, Urban Chique

About Urban Chique

Urban Chique is a purveyor of fine kitchen and housewares. Through their constant search for top quality products and innovative ideas, Urban Chique consistently brings the world’s finest new household ideas to the public.