Sitecore selects Netbiscuits Device Detection to improve multi-screen content experience

LONDON - June 17, 2015 - PRLog -- Knowing your customer and shaping their experience across every single channel is a challenge for all global marketers today, such are the complexities of the multi-screen world we live in. With this in mind, Sitecore (, one of the world’s largest content management and customer experience providers, has today announced it will be embedding the Netbiscuits Device Detection library ( into its Content Management System.

The Device Library will be the foundation for Sitecore’s global customer base to deliver customized web and mobile experiences which are optimized for the requesting devices' hardware, browser, and operating system characteristics.

For Sitecore, and its customers, getting this right means being able to accurately detect which devices are arriving at their websites and making sure all devices are served the most appropriate page layout, content, and user experience and will enrich Sitecore’s experience analytics with more comprehensive mobile analytics as well.

Sitecore will be replacing a competitor solution with Netbiscuits Device Detection to improve detection accuracy, and to extend its mobile solution with the breadth and depth of Netbiscuits hand-tested device library - created and updated by engineers over the last 15 years. Netbiscuits Device library includes feature phone, smartphone and tablet, through to the latest Smart TVs, wearable devices and PC browsers. The end result is much more accurate and reliable device information, compared to most other libraries, which are based on open source contributions or third-party community input to stay up to date and are not fully tested.

Daniel Weisbeck, CEO, Netbiscuits, said: “We’re seeing a huge increase in businesses that want to improve the overall customer experience they offer by optimizing the web visitor’s journey by device type and context. With Device Detection, organizations can better understand how users behave and engage across multiple screens and deliver experiences that are optimized for each device. The opportunity is there to take the customer experience to the next level, and businesses of all sizes can take advantage of Device Detection tools that create a better understanding of how the visitor device influences behaviour and engagement.”

About Netbiscuits Device Detection

Netbiscuits Device Detection ( is a service used by thousands of websites, providing accurate information relating to the visitor’s device in an instant. Device Detection then ensures that only the right images, code and functionality are used, significantly reducing web site loading time for the visitor and delivering a better user experience.
Netbiscuits Detection is based on the company’s device library, containing thousands of devices from feature phones, smartphones and tablets, to Smart TVs and wearable devices. The library has been continually developed and maintained in-house since 2000
It is the leading device detection service for Apple device detail – including individual iPhone versions – and Android browsers, where other device libraries have been proven to contain significant error rates

About Netbiscuits

Netbiscuits provides analytics and device detection tools to help digital marketers and web developers improve content marketing results for multiscreen audiences. Netbiscuits Analytics helps businesses measure and optimise how their customers engage with web content, by device type and context, to increase engagement, traffic, time on page and conversions. Netbiscuits Device Detection provides the world’s most accurate device ID and contextual user data to deliver optimised mobile content to the right device for an improved user experience and customer engagement. For more information, please visit:

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