Wiggle Unveils Changes to Senior Marketing Team - Further Investment in Talent

UK-based Wiggle, the world’s biggest cycle and trisports retailer, have yesterday (8th June 2015) announced a number of changes and additions to its senior marketing team.
By: Wiggle
June 9, 2015 - PRLog -- Harvey Bennett, currently Amazon’s Director of UK Health & Beauty, will join Wiggle in a new role as Chief Marketing and Sales Officer later this year. He will be responsible for continuing to build the Wiggle brand across the Group and also for Wiggle's digital 'shop-window' and delivery of day-to-day growth in our Key UK and European markets. Harvey will join Wiggle on 7th September 2015. Prior to his role at Amazon Harvey was Head of Multichannel and Marketing Planning at Homebase.

Adam Ryan, previously Wiggle’s Head of Brand has been promoted to Head of Group Sales & Events, reporting to Harvey. Adam is responsible for UK and European country development as well as the delivery and continued expansion of Wiggle’s hectic event portfolio.

Jo Taylor, previously a brand consultant with Liz Earle, Elemis and also FatFace joins Wiggle as Brand Marketing Manager reporting to Harvey, responsible for global brand development and marketing activation.

Former USA Olympic cyclist, Derek Bouchard-Hall, currently Wiggle’s Director of International Sales & Group Pricing will be leaving on June 12th to take up his dream job as CEO of USA Cycling.

Rachel Moffatt, Wiggle’s current Interim Marketing Director, has led these changes. Appointed in April 2014, Rachel was tasked with a full review of the company’s marketing. She has overseen the introduction of a successful new brand identity and communications strategy as well as increasing marketing investment and strengthening the internal marketing team.

Stefan Barden, Wiggle CEO, says "Over the past 18 months we have taken No.1 position in the UK cycling and tri-sports market, and continue to add customers at record levels. With her remit complete, Rachel will be moving on after a handover to Harvey. Similarly Derek will leave us for the USA and remain a valuable contact. We wish them both the best of luck. Adam and Jo, under Harvey's leadership, will continue to drive our business forward to new levels, and we welcome them all to their new roles.”

For more information please contact:
Henry Courtier | henry@brandnation.co.uk

About Wiggle
Founded in 1999 in Portsmouth, UK, Wiggle is now the biggest online cycling and trisports retailer in the World, serving customers in over 100 countries. Wiggle’s mission is to inspire everybody, everywhere, every day to experience the joy of sport’, irrespective of experience or budget and it supports a wide range of sporting events and activities that encourage and facilitate grass roots participation. Wiggle sells a vast, yet carefully selected, range of sports products and brands through its websites and prides itself on only stocking goods that its staff have tested and can recommend – it only sells the ‘good stuff’! Wiggle provides its customers with industry-leading levels of service, including free delivery, 365 day returns, multi-language customer support and localised currency transactions. The company’s passion and success has been recognised via a number of industry and consumer awards.

Henry Courtier
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Tags:Cycling, Wiggle, Bike, Retail
Industry:Health, Sports
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