New Mobile Workforce Technology Gives Instant Access To Retail Information

HONG KONG - June 2, 2015 - PRLog -- SmartRocket, the new Android app by Red Ocean Solutions is helping companies get instant access to detailed retail information, while providing an extra paycheck for thousands of smartphone users.

SmartRocket is Asia’s first and largest mobile workforce. Launched in January 2015, SmartRocket combines crowd sourcing with mobile technologies to enable companies to quickly, inexpensively and reliably understand retail environments in any location, at any time.

Red Ocean Solutions, a Hong Kong based market and business information company, has combined crowdsourcing with the latest mobile technologies to create the SmartRocket Mobile Workforce – an army of Smartphone users on call to collect information at any time and from anywhere.

“We are particularly excited about SmartRocket’s application to Retail Marketing,” said Wade Garland, CEO. “Ensuring that products are in stock, displayed correctly and that promotions are in place is incredibly important for brands and retailers alike, but achieving this over hundreds or thousands of locations has been a tremendous challenge until now.”

The real problem is access to information - getting the right information, from the right place, at the right time, so that problems can be quickly identified and fixed - SmartRocket provides a radically new and vastly improved way for business to do just that.

Members of the Workforce, which currently comprises a little over a thousand students, business and home executives across Hong Kong, use the SmartRocket App to find and claim nearby tasks. Once at the required location, which might be a particular store, bar or restaurant, they collect information directly on the App and submit it.

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“Managing the quality of our information is critical,” said Grant Beuzeval, COO. “Systematic checks, careful management of our Workforce and stringent validation processes are an important part of what we do”.

Once successfully validated, the information becomes available to companies in real time via an intuitive on line portal. Checking the situation at an individual location, or generating a list of stores with particular problems, such as low stock levels, is just a few clicks of the mouse away. “This is literally real time decision support for optimizing retail performance,” adds Beuzeval.

“But it’s not just about helping businesses succeed” said Wade. “Our Workforce is crowdsourced, so anyone over 18 with an Android phone can join”. Which means there is now a great opportunity for many people to make a little extra money with their smartphone, as well as have a bit of fun participating in interesting and important projects.

The Red Ocean SmartRocket app is available at the Google Play store in Hong Kong and will be launching in China and other markets across Asia soon.