Grund® America Launches the Karim Rashid Collection

CHARLOTTE, N.C. - June 1, 2015 - PRLog -- Grund®, one of the largest global manufacturers of premium bath and area rugs, proudly announces the arrival of the new Karim Rashid Kolor My World collection.  “Our lives are elevated when we experience beauty, comfort, luxury, performance, and utility seamlessly together. For Grund®, I created a collection that has the vibrancy and energy of our digital world or what I call ‘digipop’,” says Karim.  Karim continues, “The collection was also modeled after my philosophy on color. Color is a highly emotional phenomenon. Contemporary decoration and color can add great pleasure to our everyday lives. Owning a Grund® rug is just one element of an interior – an interior that should have positive energy, heightened experiences, contemporary design, comfort, and spiritual well-being!”

Karim Rashid is one of the most prolific designers of his generation. Over 3000 designs in production, over 300 awards and working in over 35 countries attest to Karim’s legacy of design. His award-winning designs include democratic objects, such as the ubiquitous Garbo waste can and Oh Chair for Umbra, and interiors such as the Morimoto restaurant, Philadelphia and Semiramis hotel, Athens. Karim collaborated with clients to create democratic design for Method and Dirt Devil, furniture for Artemide and Magis, brand identity for Citibank and Hyundai, high tech products for LaCie and Samsung, and luxury goods for Veuve Clicquot and Swarovski.

The Karim Rashid Collection can be found on http://grundamerica.com/shop/karim-rashid.  You can also find the Karim Rashid collection at Amazon, Bed Bath Beyond, Wayfair, and other select retailers.  There are seven styles to choose from, and retail prices range from $34.99-$79.99

About Grund®

Grund® was founded in 1990 as a manufacturer of fine bathroom accessories, specifically bath mats. Since its inception as a family-owned company operating out of the family’s home, Grund® has grown into a major textile supplier to the EU nation. Today, Grund® dominates the European home market and currently exports products to more than 40 countries. Please visit www.grundamerica.com for more information.