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Treepodia product videos increase ATGStores.com Conversions by 14%
Lowe’s subsidiary creates 219,000 product videos in 24 hours with ecommerce platform
ATGStores.com is an independent, wholly owned subsidiary of Lowe’s, and carries a comprehensive selection of lighting, furniture, hardware, plumbing and home décor. A Google Trusted Store with an A+ rating from the Better Business Bureau, the company provides a wide range of products with great service.
“ATGStores.com shoppers are savvy and want to know that their purchases will meet their expectations,”
ATGStores.com had created its own “how-to-videos”
“Showing multiple product images is great but it’s not the same as videos which give customers a full sense of the product with its features and benefits,” said Hupka. “We wanted to give customers a more complete experience, leading them to have more confidence before buying. When customers are more confident, sales are higher sales and customers are more likely satisfied.”
Treepodia’s ecommerce video platform enables e-retailers to cover their entire product catalog with dynamic and effective video content in just 24 hours, and includes monitored video hosting, high-quality streaming, and a multi-environment video player. Treepodia created 219,000 customized product videos for ATGStores.com within 24 hours based on the company’s existing set of product data. The Dynamic Video Sitemap ensured these videos and the company’s existing “how-to” videos were fully indexed by Google and distributed on YouTube.
The effect was immediate with a 14% increase in conversion rates for those who viewed the videos. This increase in sales delivered 5.5 times ROI within the first three months.
“The results speak for themselves and have reaffirmed our decision to go with Treepodia,” said Hupka. “We have a whole new breadth and reach to attract new customers that wasn’t possible before.”
The company has renewed its contract with Treepodia and is in the process of implementing a new project with retargeted YouTube video pre-rolls. “We are very excited about the future with Treepodia,” said Hupka. “We feel like we are only starting to scratch the surface of how mass produced product videos can enhance the customers online experience, leave them satisfied and increase sales.”
About Treepodia Ltd.
Treepodia is transforming the brands of countless companies worldwide by specializing in personalized video marketing solutions, creating tailored videos for each and every customer. Treepodia optimizes videos from any source and automatically promotes the one that is converting the most. With Treepodia, digital personalization has reached a whole new level.
With hundreds of global clients including top 500 Internet Retailers, Treepodia is the leading provider of personalized video marketing solutions. www.treepodia.com.
ATGStores.com launched its first website - LightingUniverse.com - in 1999 as part of a business plan intended to help people quickly source lighting products for residential and commercial use. Today, that philosophy has helped us grow into a company with a selection of some 3 million products from more than 3,000 name-brand manufacturers in 16 product categories that include Furniture, Plumbing, Hardware, Outdoor Living and Sporting Goods. Now, ATGStores.com operates in the U.S. and Canada from its headquarters in Kirkland, WA, with a staff of nearly 250 employees. www.ATGStores.com
ATGStores.com recognized that video would help customers buy with confidence, given they increasingly understand and appreciate product quality and elements of style.