Customer profitability expert Dave McNab publishes new book

MARKHAM, Ontario - May 25, 2015 - PRLog -- Globally recognized expert in Customer Profitability Analytics Dave McNab CPA, CA has published his first publicly available book on the subject. Business Analytic professionals can learn  why Customer Profitability Analytics is both important and challenging to implement from one of the world's most experienced practitioners in the field.

Entitiled "Customer Profitability Analytics: a practical guide to methods and technologies" this book examines why and how to measure Customer Profitability, functional characteristics of world-class Customer Profitability measurement systems and how to manage and implement Customer Profitability Analytics solutions. It is a short, fast paced read at 50 pages - "I wanted to make this content accessible to everyone, from the head of the business to the analyst doing the work" says McNab.

Available at Amazon books in both ebook and paperback formats, the book is written and priced to be consumed widely.

Authored by Dave McNab, a Canadian Chartered Professional Accountant with over 20 years of hands-on experience delivering Customer Profitability solutions in Banking, Insurance, Brokerage and Loyalty industries throughout the Americas, Middle East, Japan and the UK. Dave is a thought leader, author and conference speaker recognized as a Subject Matter Expert on Customer Profitability globally.

For more information or author interviews, journalists are invited to contact Dave McNab at Objective Business Services Inc. http://www.objectivebusiness.com