40-years in business makes Sylene of Washington a witness to social change, model of business success
The lingerie store celebrates 4-decades of fashion, giving back to women in need and investing in social change.
By: Sylene of Washington
Weiner's formula for success has everything to do with understanding and staying attuned to her marketplace and clients as well as remaining hands on, daily, for 40-years. "I am in tune with everything that goes on and every piece of merchandise that comes in and goes out, including why it may not going out or why it may be returned. The clients 'told' me what I needed to know. I made it a point to listen and make improvements,"
4-Decades of Social Change:
UNDERGARMENTS AS OUTER GARMENTS: In 40-years, bras transformed from unspoken undergarments to outerwear worthy of discussion. Just 30 years after women were burning bras on an Atlantic City boardwalk, "women underwent a bra revolution of sorts," says Weiner. "The bra is fashion. First Madonna then Sex in the City brought a change to the way women wear their underclothes."
A SEXUAL REVOLUTION INSIDE A LINGERIE STORE: Sylene has been witness to a sexual revolution. "Men used to be the dominant buyers of sexy lingerie. Since the late 1990s, women have been purchasing their own intimate items," says Weiner of the trend.
COMING OUT OF THE DRESSING ROOM: The sexual revolution has brought alternative lifestyles out of the changing room. Weiner has seen an increased comfort level, activity and sales from Transgenders, Crossdressers, Transvestites and other alternative lifestyles.
THE HISTORY OF THE BRA: The bra celebrated its 100th birthday in 2007. First used as a term in a 1907 issue of Vogue, since Sylene opened its doors, the marketplace has added matching bra/bikini fashion (early 1970s); sports bra (1977) and expanded cup sizes (2011).
Helping to create social change:
For 4-decades, Sylene has given back to the community supporting such causes and conducting in-service programs with, Second Chance, Suited for Change, Interfaith Works, N Street Village, Free the Girls, Reach for Recovery, Howard University Cancer Center, Inova Cancer Center, Suburban Hospital Cancer Center, Sibley Hospital Breast Cancer Center, Lombardi Cancer Center, George Washington Hospital.
Sylene sells first bras, lingerie, wedding trousseaus, swimsuits, nursing bras, mastectomy prosthesis, sleepwear and more than 60 different bra sizes. Cyla Weiner is available for on-set, in-store, phone and email interviews. Store: 4407 S Park Ave, Chevy Chase, MD 20815. 301.654.4200.
Page Updated Last on: May 22, 2015