Customer Profiling with GIS Maps of the Philippines

MAKATI CITY, Philippines - May 15, 2015 - PRLog -- In todays highly competitive and customer orientated business environment, the ability to profile your customers is now a more valuable asset than ever before. Through customer profiling, businesses and organizations can now check, analyze, and essentially understand the continuously changing wants and needs of the customer. (As the old saying goes, ‘the customer is always right’).

With the ability to identify and understand the changing wants and needs of the customer, new business opportunities can be more effectively planned and strategized. Through this method, you can also identify a profile of a business’s most likely or ideal customer. Once the typical or target customer profile has been identified, a business can then decide on a variety of business strategies and decisions.

Factors in Customer Profiling

In order to understand who their customers are, where they are, and what similarities they share in common, a business should do the following:

• Identify customer demographics – their age, race, gender, income, marital status, educational background, and occupation.
• Identify and locate customers - based on the types of places or businesses they are attracted to.
• Know the competition in the market.
• Recognize and understand the purchasing process of customers, particularly in terms of choosing their products and services.
• Reach out to customers and have an additional insight into what made them select your business products and services over others.

Paperless Trail Inc. - What we do

At Paperless Trail, we have developed and created the ideal software solution to help you with the customer profiling strategies discussed above. Business Mapper is a GIS based location analysis tool that utilizes digital maps of the whole of the Philippines.

It is ideal for:
• Identifying and analyzing your customers and customer base.
• Identifying new business opportunities and potential site locations.
• Finding, monitoring, and analyzing your competition so you have a competitive edge in your respective market/industry.
• Demographics related information.

There are countless other customized uses for Business Mapper on top three mentioned above. For more information visit www.businessmapper.biz