Turn your addiction into goodLos Angeles startup launches new digital detox app that converts your social media addiction to money for charity.
By: sobreak Launching soon, a new smartphone app, called sobreak, is designed to turn your addiction into good. The brainchild of Damian Breach and JR Curley from dsrupt.it, sobreak will lock you out of your social media apps for a self-selected period of time. However, it’s not your standard digital detox app, sobreak goes one step further bringing “Good” into the equation. “We added a twist to the whole digital detox movement,” added dsrupt.it’s co-founder JR Curley. “We wanted to add a motivator based around money. But we’re not looking to cash in, we want to turn your addiction into ‘Good’, donating the money raised to charity.” “The amount of money granted to charity is based on a sliding scale of “op-out” time. It’s a case where everyone wins. If you abstain for your complete selected period of time you’ve won back your valuable time to pursue other things. If you fall off the wagon too early then the charity wins a greater donation,” JR stated. However, sobreak isn’t a complete digital detox; it’s just a break from social media acting as a motivator to communicate with friends and family in a more personal manner – like face-to-face or a phone call. “sobreak doesn’t turn your smartphone into a brick, you will still be able to make phone calls, surf the web, send text messages, and use other non-social media apps”, stated Damian Breach, co-founder of dsrupt.it. Damian Breach developed the idea when he found himself in a state of social media addiction. “It was crazy, I would look at all my feeds before I even got out of bed. I had to admit to myself that I was addicted. When I looked at the stats I was shocked. That figure of 45 days being an average, and that’s not even the extremes, was a real reality check. There’s an endless list of things we could be filling time with: travel, brew a batch of beer, meet someone and fall in love, run over 300 marathons… the list is endless.” sobreak will be dropping into your favourite app store soon. In the meantime, visit www.sobreak.com and send an email with what you’ll be doing with your #45days. ================================================== ABOUT DSRUPT.IT Dsrupt.it is a joint Manhattan Beach, California and Canberra, Australia startup that develops apps designed to disrupt the norm. Founded in 2015 by JR Curley and Damian Breach, disrupt.it launched its first product sobreak in May 2015. For more information on sobreak and/or dsrupt.it email contact@sobreak.com, visit www.sobreak.com, or phone (323) 454 3215. End
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