Digital Signage Case Study Reveals 7 Improvements for Restaurant Chain
Jose Pepper’s restaurant executives approved an integrated digital approach developed and managed by Keywest Creative. This resulted in successfully combining custom creative with cloud-based digital signs and tablet-based kiosks to facilitate seven key areas of improvement from cost savings to increasing sales and customer satisfaction.
Brian Bibler, Chief Designer at Keywest Creative, developed the advertising campaign for the Belly rewards system that included a custom stand that securely holds a 10-inch tablet that runs the Belly rewards app. Bibler noted that it was important to “place the Belly promotion…at the point-of-wait to stimulate awareness and encourage usage of the Belly rewards program.”
From March 2013 through August of 2014, the cross-promotion campaign produced almost 17,500 new users, and with the daily reminders promoted at the point-of-wait, Belly users grew to an average of over 100,000 check-ins monthly and are still growing. These results are “very successful”, according to Brent Sullivan, Jose Pepper’s food & marketing strategist.
Additionally, Sullivan considered the question, “How can we better communicate with customers inside the restaurant in real-time while they wait?” To tackle this problem and inject a flavor of the local culture, he decided the digital sign in the waiting area must not only promote food items, but also offer infotainment in the form of local trivia among other engaging media. Keywest Creative developed a digital signage playlist with multiple cross-promotions such as “specials of the day” interspersed with infotainment for the hungry guests waiting in the reception area. According to customer feedback received by service staff and restaurant managers, this tactic has proven to be highly effective at reducing wait-time anxieties, which is one of the seven improvements Sullivan noted with the Keywest Technology solution.
“This case study is a significant example of how combining key technologies and services such as the Breeze digital signage system with network-managed services, full-on creative campaigns and custom fabrication can produce exceptional results for clients,” explained Koytt Nichols, Keywest Technology President. “It provides a solid argument for any business to capitalize on the strength of partnering with a solutions company rather than doing it themselves and potentially negating any measurable benefits.”
Watch our YouTube video of a sample Jose Pepper's digital signage playlist https://youtu.be/
The Jose Pepper’s case study may be downloaded immediately at Digital Signage Today.com