Findability Sciences’ Customer Persona Named Best in Class at SugarCRM’s Annual AppThrowdown

Sugar-Integrated Application Selected as Best Entry in the “Beyond CRM” Category at SugarCRM’s SugarCon 2015 Conference
By: Findability Scineces
Sumit Agrawal, Findability Sciences Vice President receiving award at SugarCON
Sumit Agrawal, Findability Sciences Vice President receiving award at SugarCON
WALTHAM, Mass. - May 2, 2015 - PRLog -- Findability Sciences today announced that its “Customer Persona App” was chosen as Best in Class in the “Beyond CRM” category at SugarCRM’s fourth annual App Throwdown competition. SugarCRM ( Inc., the company that enables businesses to create extraordinary customer relationships with the most innovative, flexible and affordable CRM solution in the market, hosted the App Throwdown competition at its SugarCon 2015 conference in San Francisco.

The App Throwdown competition spotlights innovative applications that extend the Sugar platform, and highlights the strong partner ecosystem SugarCRM has created to help its users support their customers across their entire customer journey. Six “Best-in-Class” winners were selected by SugarCRM executives across five categories.

Findability Sciences, an IBM Watson® Ecosystem partner, has integrated IBM Watson® with SugarCRM to offer customer personality insights using Findability Platform’s capability of combining structured and unstructured data, and identifying the customer persona to manage customer relations effectively.  With Customer Persona App in SugarCRM, users can better understand their contact’s personality, their purchase motivations & values and find related contacts and account managers to successfully manage customers with similar personality traits.

“Every year we see increased excitement and competition for the App Throwdown awards,” said Clint Oram, founder and Chief Technology Officer for SugarCRM. “For us, this is a great occasion to spotlight the innovation and skill of our partners, who have created a broad range of world-class solutions that extend and enhance the Sugar platform. Our hearty congratulations to Findability Sciences for playing a leading role enabling Sugar users to build extraordinary customer relationships.”

“I would like to thank SugarCRM team for organizing such an exciting competition to bring ‘best of the breed’ applications to the forefront” said Anand Mahurkar, CEO of Findability Sciences. “SugarCRM is at the core of our offerings to our customers. The open architecture of SugarCRM allows us to combine the latest innovations like IBM Watson® and provide an insightful system of engagement to our customers. We are very excited to get this recognition for our Customer Persona application, powered by IBM Bluemix & IBM Watson®“ added Mr. Mahurkar.

While receiving the award at SugarCon 2015, Sumit Agrawal, Findability Sciences Vice President of technology said “On behalf of my team, I am very happy to receive this recognition for our innovation. Big Data & Cognition is the new oil which fuels the engine of relationship management. Combining our Findability Platform and IBM Watson technologies with SugarCRM offers an exciting proposition to all the relationship managers to make use of data, understand their customer personality, purchase motivations and values to manage relationships at a more personal level”.

Mr Agrawal demonstrated the Customer Persona application to the App Throwdown

“More and more customers are interested in investing in systems of insights & systems of engagement. We strongly believe that SugarCRM offers a great system of engagement for customers & because of its open architecture it allows seamless integration with the systems of records and systems of insights, like our big data platform, Findability Platform®” Added Mr Agrawal.

About Findability Sciences

Findability Sciences is a leading big data and cognitive computing technology company founded in 2009, headquartered at Waltham, MA. Its flagship product Findability Platform® is used by many customers in different verticals like publishing, higher education, retail, and infrastructure. NewSci LLC, a Findability Sciences group company offers solutions to Nonprofit sector. To learn more, visit Findability Sciences ( or follow @fsci.

About SugarCRM

SugarCRM ( enables businesses to create extraordinary customer relationships with the most innovative and affordable customer relationship management (CRM) solution on the market. By placing the individual at the center of its solution, SugarCRM is putting the “i” in CRM and empowering people at all levels of an organization to better understand and engage with customers. Based in Silicon Valley, SugarCRM is backed by Goldman Sachs, Draper Fisher Jurvetson, NEA and Walden International. More than 1.5M individuals in over 120 countries rely on SugarCRM. To learn more visit SugarCRM ( or follow @SugarCRM (

NOTE: SugarCRM and the SugarCRM logo are registered trademarksand SugarUX is a service mark of SugarCRM Inc. Third-party trademarks mentioned are the property of their respective owners.
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Tags:Sugarcrm, IBM Watson, Findability Sciences, NewSci, Cognitive
Industry:Marketing, Software
Location:Waltham - Massachusetts - United States
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