Mequoda Group Releases Streamlined, Updated Edition of Leading Audience Development Guide

Free handbook is aimed at niche publishers looking to drastically improve their content marketing efforts in 2015 though email marketing, SEO and social media
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BOSTON - May 1, 2015 - PRLog -- A complete guide to the proven, renowned Mequoda Method for publishers to use in their own business has just been re-released by the Mequoda Group, a consultancy that caters specifically to the magazine publishing industry.

The free handbook, Organic Audience Development Strategy. How to Convert Website Visitors into a Profitable Email Subscriber Base, is a reorganized 2015 update to their 2014 free handbook on organic audience development. Mequoda focuses on organic audience development in order to help niche publishers who don’t have unlimited resources to pay for audience development.

“Niche publishers are uniquely qualified to succeed in multiplatform publishing,” says Chief Executive Office of Mequoda Group Don Nicholas. “They’re more flexible, more nimble and less constrained by high-level corporate interests than the big players."

“At the same time, many legacy print publishers are wrestling with declining subscription and newsstand numbers and dwindling ad revenues. That’s why Mequoda has created a method we’ve used over and over for halting that decline, turning it around, and even creating new revenue channels to stabilize our niche publishing clients’ legacy brand beyond any of their expectations.”

Keeping up with Google

This edition of the handbook is more tightly focused on Mequoda Best Practices for driving traffic and converting visitors into email newsletter subscribers. It includes critical changes to search engine optimization Best Practices driven by the most recent Google algorithm changes.

This edition delivers a more focused, step-by-step process for replicating the entire proven, renowned Mequoda Method for building and monetizing a profitable email subscriber base. It offers both the audience development big picture for publishing CEOs and specific strategies and techniques for managing editors and audience development managers.

For example, one chapter of the updated handbook outlines the Mequoda Method’s core concepts: Attract visitors, retain them as a loyal audience and monetize them by selling premium products and advertising. Another chapter delves into specific conversion architectural elements that Mequoda clients use to convert visitors into email newsletter subscribers. And yet another chapter gives editors a list of social media formulas they can use every day in their content marketing efforts.

Why is Nicholas so set on giving the book away? “You can buy it in print for $97 on Amazon, but we give it away digitally on because once people read the handbook, they'll be able to improve their publishing business immediately. We want to make sure everybody has access to read it.”

Co-authors of the book include Senior Vice President Ed Coburn, Executive Content Director Mary Van Doren and Research Director Amanda MacArthur. Between the four Mequoda authors, there is more than a century of experience in magazine publishing.

Download the Multiplatform Publishing Strategy Handbook now:

About Don Nicholas

Don Nicholas, CEO of Mequoda Group, has guided the development of more than 110 successful niche media websites including Consumer Reports, HR Daily Advisor, Investing Daily, Johns Hopkins Health Alerts, Knitting Daily, Program on Negotiation at Harvard Law School and Vida Y Salud. He is an expert in new business development, digital publishing and Internet marketing. His team’s Mequoda Method books, reports and posts were downloaded more than 750,000 times last year. This year more than 100 publishing executives will complete his quarterly Digital Publishing & Marketing Intensive where they will learn his comprehensive system for digital publishing and marketing.

About Mequoda Group

Mequoda Group offers training, consulting and development services for publishers to maximize their use of the Internet and other media outlets to create, build and retain long-lasting and profitable customer relationships.

Ed Coburn
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Tags:Publishing, Marketing, Business
Industry:Books, Publishing
Location:Boston - Massachusetts - United States
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