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Beauty Free launches 2 new Israeli hair care products: Ego Professional Max Repair&Hairganic
Beauty Free, the online brand of Luiza Essence Line, importer and distributor of professional haircare products has increased its portfolio with 2 Israeli brands, Ego Professional Max Repair and Hairganic.
By: Beauty Free
Ego Professional Max Repair, product line created by Ego International Manufacture Israel moisturize, hydrates and visible regenerates the hair only after a first use, thanks to the Brazil nut oil content. This ingredient is highly recognized for its beneficial effects on the hair due to the rich content in oleic acid and linoleic acid, phytosterol, betasytosterol, magnesium and vitamin E. Out of all the oils extracted from nuts, the Brazil nut oil has the highest concentration of selenium, a mineral that is essential for the hair. Ego Professional Max Repair has a wide variety of products, such as shampoo, hair masks, intense treatment – based on vials and treatment oil for the hair tips.
Hairganic is a variety of products for haircare with a high concentration of natural ingredients. Among the basic ingredients we can find argan oil and sea buckthorn oil. It contains vitamin C, vitamin E, B vitamins, vitamin A, calcium, magnesium and iron, omega-3, omega-6, omega-9 and omega-7 essential fatty acids, the latter - an acid that is rarely found in nature and is essential for healthy hair.
Beauty Free portfolio also includes Kashmir Hair System, Luiza Essence and Empire Hair Max brands.
„With the addition of these two brands to our portfolio, we target a wide variety of clients. Hairganic and Ego Professional Max Repair is addressed to people with chemically treated hair (die, permanent solution), to people with scalp problems such as seborrheic dermatitis, psoriasis, rashes or dried scalp. We recommend these products due to the contents of natural oils, rich in vitamins, fatty acids and minerals essential for beautiful and healthy hair. Used in a salon, the products from these two brands offer qualitative results, being useful for professional scalp massage. We want to redefine haircare and hair beauty through our products. We wish that the beauty created byBeauty Free to be limitless”, Tia Touich, Sales Manager.
Beauty Free is the online brand of Luiza Essence Line, importer and distributor of premium professional hair care products, present in the Romanian market for over 5 years. Its main headquarters is in Bucharest. The importer has other 3 branches in Brasov, Constanta and Iasi, and it is the only distributor for the European Union states, its products reaching hundreds of salons and thousands of satisfied customers.
Luiza Essence Line, Uniriii square, Unirii Shop, 2nd Floor,
Web: www.beautyfree.ro, www.myluiza.com
Tel:+40 720 757 757
+40 720 757 757