Oil Industry Service Companies Ramping Up Marketing Campaigns Amid Slumping Oil Prices

OKLAHOMA CITY - April 6, 2015 - PRLog -- The amount of businesses that oil and gas companies develop business with, grows on a yearly basis. From land management software to drilling safety apparel companies, to even fishing excursion camps located near major oil plays, a vast amount of services are feeling the blow of $49 oil. Although advertising and marketing campaigns are traditionally done during booms or periods of high volume cash flow, some companies are pulling out all the stops and pushing their self to the market to pick up a piece of the action that is still there. A large percentage of this is due to new E&P companies coming onto the scene.

With a large amount of retirements taking place in the business development departments of oil and gas companies, the “good ‘ol boy network” is no longer the big trend. A new generation of tech savvy workers have migrated their way into the driver’s seat and are taking their search for vendors and networking to the internet. The era of first class flights, steak dinners, and a hefty expense account are over for the most part, because of needs being sought out over the internet, some even prospected via social networks. Smaller companies, still prefer beating down doors and cold calling to develop new business, but according to research conducted by The International Advertising Bureau, the numbers game of sales is more effective with an online advertising campaign, because of instant gratification.

Elk City, OK has seen over a century of success because of the oil business. This small town in Western Oklahoma, has seen the ups and downs of the volatile, but highly rewarding crude oil market. While trying to reach oil field service businesses by phone in Elk City, most had already closed up shop due to the economic climate. The several businesses I spoke with, had a feeling of impending doom, with a bit of light at the end of the tunnel. A hot shot driver I spoke with stated he was slowing down and was looking for businesses out of the energy industry that could utilize his service. A highly seasoned land management company owner and oil lease broker I spoke with in Elk City, said the current oil market is almost along the lines of The Penn Square bank collapse of the 1980s. This is his 3^rd time to be put through the ringer due to falling oil prices. He is continuing to seek out work, but knows that in order for him to boost profits, he will need to do a lot of marketing and advertising, including stepping out of his “comfort zone” with digital media web advertising.

ProductionBrokers.com is an all in one oil and gas website. It hosts live ecommerce style auctions, listings, classified ads, a marketplace for producing oil assets, and an oil field service directory. Upon visiting the site, there is a steady stream of advertisements and an interactive oil field service directory, which geographically breaks down regions state by state with specific oil and gas vendors listed. “A lot of companies have approached us with their business development problems and how they have seen a downward trend in business since December. These companies want us to run ad campaigns for them to increase their website visits and make their phone ring more often…we have a great tiered system setup that creates a solution for this problem and it is proving itself on a daily basis. We want to help these companies in the energy sector, because we are working hard to build the ProductionBrokers.com brand, and word of mouth along with proven results, is an integral factor in oil and gas industry decision making.” Stated Tom Field with ProductionBrokers.com