NewsRx™ Gets New COO as it Prepares to Launch BUTTER™ Business Intelligence Platform

News and Analytics on Emerging Research and New Discoveries Worldwide
ATLANTA - April 7, 2015 - PRLog -- NewsRx™ has named Roscoe Smith as Chief Operating Officer in a move timed with the upcoming launch of the company’s new flagship product BUTTER™.

Smith replaces former NewsRx™ Publisher and COO Susan Hasty who has retired.

Founded 31 years ago, NewsRx™ monitors all emerging research and all new discoveries worldwide, and writes a news article about each of these. The company moves this content into its 194 newsweeklies containing over 35,000 new articles a week, and onto the BUTTER™ business intelligence and analytics platform, containing over 9.5 million proprietary articles.

Smith will direct the international release of BUTTER™ on May 1, 2015. He comes to NewsRx™ from earlier publisher, CEO and COO positions at companies including McGraw-Hill, Philips Publishing, Intellerus, Agent Media, Knowledge Industry Publications, and PBI Media, and he has worked on M&A projects involving investment bankers Veronis Suhler Stevenson, Post Capital Partners, and Jordan Edmiston Group. Smith has worked for more than 30 years with global media companies.

"NewsRx™ has been at the leading edge of using technology to create high value content that's indispensable in the workflow of its worldwide users. I'm delighted to join such a successful team to guide the launch its latest innovation, BUTTER™," Smith said.

BUTTER™ is an acronym for Better Understanding Through Technology and Emerging Research, and at launch will contain almost 10 million proprietary news articles and advanced analytics. BUTTER™ users will be able to create and distribute reports and analytics on any topic.

Current NewsRx™ customers and partners include large U.S. companies like Thomson Reuters and Dow Jones, plus international organizations in Asia, Europe, and the Middle East.

In addition to BUTTER™, NewsRx™ technology products include Artificial Intelligence Journalist™ and Artificial Intelligence Editor™, and its 104 titles include China Weekly News, Defense & Aerospace Week, Investment Weekly News, Journal of Engineering, Journal of Technology, Journal of Robotics & Machine Learning, Mergers & Acquisitions Business, Science Letter, Education Letter, Health & Medicine Week, Biotech Week, Politics & Government Week, Energy Weekly News, and others.

Additional information is at and at

C. W. Henderson, Ph.D., Pres. and CEO, NewsRx


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