6 Ways to Increase Brand Awareness Using Social Media

NAPERVILLE, Ill. - March 8, 2015 - PRLog -- Do you have a new brand and want to tell the world? Social media gives your business the perfect opportunity to show your brand off to all the right people.  Social media allows you to connect to your customers for free using medias like Facebook, Twitter, LinkedIn, YouTube, and many more.  Light that fire and boost your brand awareness by creating content your customers want to read and interacting with your customers.

Picking Your Social Platforms

Figure out which social platforms your customers are using and get on them. Start off with a few networks like Facebook, Twitter, or LinkedIn so you don’t overload yourself and so you can focus more on engaging with your customers and getting your brand out there.

Create Beautiful Content

In today’s world content is king. The more interesting your posts are to your customers the more they are going to want to share and interact with it. It’s okay to make it funny and keep it relevant to what is going on in the world at the time. Piggyback off of viral trends that would entice your target customers. Using pictures with your logo on it creates even more awareness and doubles the opportunity of interacting with your customers.

Interact With Your Customers

One of the greatest things about a social network is that you can create conversations and learn about your customers. Get to know them on a personal level, ask them questions and have them take surveys of how their experience with your company has been. Ask for reviews and testimonials to help add credibility to your brand.

Incredible Customer Service

There are two reasons why your customers are following you on your medias. First, because they want what you have to offer and second, because they want to see how you respond to a problem with customer service. It’s no surprise your customers will use social media to complain about poor experiences and other customers will see it. It’s your job to respond right away and put out that fire so you retain those customers.

Sponsor Giveaways

Giveaways are a great opportunity to gain new followers and increase brand awareness by offering an incentive for a like or share. You can giveaway certain products your company offers or you can giveaway something that would attract your customer base. Use these giveaways to boost your brand awareness and gain followers and potential customers. Make sure to read up on what the rules are for contests and giveaways on each social platform.

Pay to Play Advertising

Some social networks like Facebook have decreased their organic reach to almost zero. That’s where paid advertisements come in handy for boosted posts, sponsored posts and suggested posts. You are going to want to create advertisements that are attractive and easy to read. Make sure to use their targeting features to assure that you will be gaining your target customer. LinkedIn provides advertising to get your name at the top of the search results for your keywords. Twitter offers promoted tweets to get your tweets at the top of the page for your search term.

Picture social media as a highway filled with billboards and it’s your job to put your logo on each one. Increase your brand awareness by creating beautiful content and interact with your customers, give them free product samples, and advertise to attract even more. Click the link below to get in touch with us for a free social media audit to go over a game plan to increase your brand awareness.