New Game Show for Private Equity is Launched: PPM Smackdown
The entertaining and educational video series from Privcap Media shows real private equity experts applying real analysis to fictitious private equity funds
By: Privcap Media
An episode of PPM Smackdown can be previewed here.
The series brings to life the kinds of robust debate and deeply researched decision-making that typically takes place behind closed doors.
“Private equity is an asset class in need of greater education and transparency, and we think PPM Smackdown is a fun step in the right direction,” said David Snow, CEO and Co-Founder of Privcap. “The regulatory peculiarities of private equity make it hard for industry professionals to openly express their views about specific funds and firms. By using fictitious fund offerings, the experts on our program can offer illuminating analysis of fund attributes they frequently encounter in real life.”
PPM stands for Private Placement Memorandum, the ubiquitous and confidential marketing books used in private equity fundraisings.
The first three episodes of PPM Smackdown focus on three fictitious private equity fund offerings:
PebbleOak Fund II – being raised by a Chicago middle-market buyout firm whose uneven track record includes one big exit and one big bankruptcy
TKTK Capital Fund VI – offered by a London mega-firm that generated weak performance through the Great Recession and saw heavy turnover among its investment professional
Kramer Healthcare Fund I – a Los Angeles specialist investor that split with a predecessor firm and now takes credit for only the best-performing deals
Each episode includes lively conversation among the three featured private equity experts:
· Andrea Auerbach, Managing Director, Cambridge Associates
· Steven Costabile, Managing Director, Global Head of Private Funds Group, PineBridge Investments
· Dr. Timothy Kelly, PhD, Founder, OptiCulture Private Equity Consulting and Former Partner, Adams Street Partners
In addition to discussing the team and track record of each fund offering, the experts each reveal one fictitious due diligence finding and describe how these revelations might affect their decision on whether to commit capital to the fund.
About Privcap Media
Privcap is a digital media company that produces thought-leadership content for the global private capital market, as well as offers digital communications services to market participants. Since its launch in September 2011, Privcap has produced dozens of focused reports and roughly 800 video programs – mostly in-depth interviews and panel discussions with private investment experts. Privcap’s audience has grown to roughly 9,000 unique visitors per month, a mix of institutional limited partners, general partners, HNW investors and service providers. Privcap is based in New York City and has its own video studio as well as editorial and production staff.