Co-operation Agreement between Rodopi Ultra Trail NGO and Tropos Branding Co

New era in Mountain Trail Running Scene in Greece. Brand Strategy, Brand Value, Brand Equity become crucial for organizations managing complex activities.
By: Rodopi Ultra Trail NGO
THESSALONIKI, Greece - Feb. 3, 2015 - PRLog -- Orestini,Xanthi,Greece 29.01.2015

The Non-Profit Organization RODOPI ULTRA TRAIL has been engaged since 2009 in organizing athletic activities based on volunteering. The races organized are ultra-distance in the unique primordial forests of Rodopi. Its aim is to bridge the gap between modern Man and Mother Nature.

It strives to accomplish this by organizing 5 events (until today) during all seasons of the year. So in Winter there is the ROUT Volunteer Gathering, in Spring Rodopi Challenge 50 Miles, in Summer Haidou Trail Party 24Κ, Haidou Kids and the Volunteer Training School while in Autumn the year reaches its peak with the “mythical” Rodopi Advendurun 100 Miles.

ROUT (Rodopi Ultra Trail) ( is already a recognized brand in the field of mountain ultra-distances with minimal support.

Given the complexity of the activities but also with the ambition to expand the awareness of its Brand outside Greece, ROUT has decided to co-operate with the specialized in this field Tropos Branding Co.

The duration of the contract is three years with the right to extend for three additional years.

“The needs of the organization are big and in matters of Brand Strategy, Brand Value, Brand Awareness and Brand Equity we need help from a specialized Team of People. We are happy to have the opportunity to work in depth on such sensitive matters with the People from Tropos Branding ( have helped us voluntarily all these years” stated Elias Spyridopoulos, President of Rodopi Ultra Trail NGO.

From Tropos Branding Co, its Executive Director Mr. Christos D. Katsanos mentioned “Either way my personal involvement with the organization of ROUT is a given. Starting today all employees, but also associates of Tropos will work not only on the preparation of a Complete Strategy Plan but also on the realization and implementation of its actions”.

About Rodopi Ultra Trail NGO

Rodopi Ultra Trail (ROUT) Non-Profit Organization was founded in Orestini, Xanthi. It is organized on the basis of volunteering and has more than 140 Volunteers. It has organized the first 50 and 100 miles mountain races in Greece (2010). Until the end of 2014 it had completed 25 events in total. The activities are associated with ROUT - Rodopi Advendurun 100 Miles, ROC -Rodopi Challenge 50 miles, Haidou Trail Party24K, τον Haidou Kids, The Volunteer Assembly and the Volunteer Training School.

About Tropos Branding Co

Tropos Branding Company ( is a modern & flexible marketing & branding company. Using the "Zero to Low Budget" methodology and the "H2Η- Human to Human" approach it plans, highlights and promotes Brands in many categories of products and services. Company identities, Corporate videos, Youtube Shows, product packaging and Inbound marketing ( techniques (more than 20 different platforms) are used in an integrated "e-branding 360" approach.

For more information:

Rodopi Ultra Trail: Mr. Elias Spyridopoulos , ,

Tropos Branding Co: Ms. Dimitra Notiou, 2310-488915,,

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Tropos Branding Co
Source:Rodopi Ultra Trail NGO
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Industry:Fitness, Non-profit
Location:Thessaloniki - Thessaloniki - Greece
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