Pace Events Is Setting New Goals for the Holiday Season

LOUISVILLE, Ky. - Jan. 5, 2015 - PRLog -- In the marketing industry, the ability to create measurable impact can be the secret to building trust and repeat business with clients. The professionals at Pace Events take this to heart by setting rigid, quantifiable goals for themselves in order to meet and exceed client expectations. Andrew, the firm’s director of operations, stated that this is how they manage to keep growing and expanding.

“It is simply not enough to settle for what we already have,” he said. “We have to reach for new heights every day or we will risk falling behind in our industry. This is also how we have managed to maintain such a large portfolio of brands. They know that we will always drive for more growth on their behalf.”

Pace Events Discusses Goals for the Holiday Season

Andrew went on to explain how his firm is setting major goals for the coming months in order to maximize sales during the holiday season. The team at Pace Events is helping its clients develop strategies that will deliver winning growth during these critical months. The team uses a few key methods to create measurable, realistic, but ambitious goals for the end of the year.

“We try to take a fairly scientific approach to goal setting,” stated Andrew. “Our clients shouldn’t have to settle for just taking our word on strategies, we need to show that they are actually working.”

One of the key areas of focus, according to Andrew, has been on developing and leveraging customer loyalty. This is always a priority for the firm, he believes that repeat business is the key to sustainable success. With holiday shopping nearing, the group is taking advantage of this by drawing customers in with familiar branding and themed promotions. Andrew explained that this is a time when personal connections really go the extra mile.

The experts are also helping retail clients focus on their most likely economic drivers. From there, the Pace Events team devises a plan of key promotions that will bring as many consumers into stores as possible and generate maximum revenues.

“Simply knowing what items in your store will be important to your sales figures is essential,” said Andrew. “Many business leaders expect that they will sell some of everything. This isn’t very realistic; some products will be hotter than others. Knowing which ones these are and building promotions around them will mean that a company has a very happy holiday season.”