Palm Beach Multi-Millionaire John Gerundo Researches the Water Filtration Industry

PALM BEACH, Fla. - Dec. 8, 2014 - PRLog -- According to a report by the Ralph Nader Research Institute that evaluated over 10,000 documents acquired through the Freedom of Information Act, drinking water in the U.S. contains more than 21,000 toxic chemicals that can cause cancer. There are many reasons for tap water contamination, including the improper use of household chemicals or agricultural runoff. The omnipresent use of man-made chemicals has increased to such a degree that traces of low-level Synthetic Organic Chemicals (SOCs) can be found in almost every public water supply system around the world. Due to the natural hydrological cycle, there is no such thing as "new" water, so chemicals in the water accumulate, leading to its increased toxicity. And while the Earth filters many natural contaminants, toxic SOCs remain in the water.

As a result of this, home water filters have become more popular in the last few years. The advantages are obvious: They increase the quality of tap water significantly and make bottled water redundant, thus saving a lot of unnecessary plastic that goes into the production of water bottles. Currently, more than 60 million plastic bottles from bottled water are produced, filled, transported and disposed of in the United States! And compared to bottled water, the quality of tap once a water filter is installed trumps the bottle: Home water filters, according to U.S. law, are required to document the purity of the water they produce, while the only FDA requirement to bottled water is, that it has to be as good as tap water. But the advantages are not limited to drinking water: More than twice the levels of chlorine and other SOCs enter the body through the skin and inhalation of steam while we take a shower, so filtering the water in the bathroom is highly advisable. Following the current trend of healthier and more sustainable living, John Gerundo, an avid entrepreneur, is looking into providing another water filter option for the limited US market.

One possibility John Gerundo is looking into is purchasing filters from China, where advanced filtration technologies have been on the rise in recent years. Focusing on filters for showers, fridges and faucets, China seems to be the way to go: Aside from state-of-the-art products, the manufacturing time of only three months is relatively short and the margins are highly profitable. At the same time water filters could still be sold at affordable prices, making them available to everybody, especially families.

John Gerundo is a successful businessman and philanthropist who lives in Palm Beach. This early success story laid the groundwork for Gerundo's later success story that was fostered through his involvement in the Citizens Commission on Human Rights International, where he made many important contacts and learnt valuable lessons. Over the course of his career, Mr.Gerundo has founded numerous successful businesses and is always on the lookout for new ventures.