Greater Raleigh NAWBO Hosts Branding Ambassador Wendy Coulter For Fall Mentoring Workshop

Wendy Coulter, CEO of Hummingbird Creative Group, discusses how to position your brand for growth while increasing sales in her upcoming workshop “Features Tell, Benefits Sell” Monday, October 6th
By: Greater Raleigh NAWBO
RALEIGH, N.C. - Sept. 29, 2014 - PRLog -- RALEIGH, NC – Erin Cohen, President of National Association of Women Business Owners (NAWBO) Greater Raleigh, announced that NAWBO will host a mentoring workshop featuring Hummingbird Creative Group Founder/CEO Wendy Coulter.  North Carolina on Monday, October 6th. This workshop is open to both members and guests. The workshop will be held at The Roper Group on 242 W. Millbrook Rd. in Raleigh from 6:00 PM – 7:00 PM.  Registration is $15 for non-members and $10.00 for Community Partners.

In this upcoming workshop, “Features Tell, Benefits Sell”, branding and marketing expert Wendy Coulter discusses how even the best sales and marketing teams have a hard time connecting the dots between the selling the features of their product or services and cultivating an emotional connection to their customers.  While it is important to understand the attributes and features of your product or service, identifying true customer benefits is vital to positioning your brand for growth.  This workshop will help business owners understand how to identify benefits and connect to their customer’s values to create the emotional tie that is key to increasing sales of your product or service!

“We are very privileged for this opportunity to learn from Wendy’s considerable experience in the marketing and branding arena.  Wendy has over 20 years of experience helping companies position their brand for maximum growth and is a lively and engaging presenter,” said Cohen. “This will be a great opportunity for business owners to learn how to create a connection between their product and service and their customer’s dearest values—the best way to increase sales.”

For more information or to register for the event, visit

ABOUT Greater Raleigh NAWBO:

Founded in 1978, Greater Raleigh NAWBO propels women entrepreneurs into economic, social and political spheres of power worldwide. Thirty-five years later, NAWBO is still the only organization dedicated solely to representing the interest of women entrepreneurs in all industries. The organization’s mission is to strengthen the wealth-creating capacity of its members and promote economic development; to create innovative and effective change in the business culture; to build strategic alliances, coalitions and affiliations; and to transform public policy and influence decision makers. To learn more about the Greater Raleigh chapter of NAWBO, visit their website at

Erin Cohen

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