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Greater Raleigh NAWBO Hosts Branding Ambassador Wendy Coulter For Fall Mentoring Workshop
Wendy Coulter, CEO of Hummingbird Creative Group, discusses how to position your brand for growth while increasing sales in her upcoming workshop “Features Tell, Benefits Sell” Monday, October 6th
By: Greater Raleigh NAWBO
In this upcoming workshop, “Features Tell, Benefits Sell”, branding and marketing expert Wendy Coulter discusses how even the best sales and marketing teams have a hard time connecting the dots between the selling the features of their product or services and cultivating an emotional connection to their customers. While it is important to understand the attributes and features of your product or service, identifying true customer benefits is vital to positioning your brand for growth. This workshop will help business owners understand how to identify benefits and connect to their customer’s values to create the emotional tie that is key to increasing sales of your product or service!
“We are very privileged for this opportunity to learn from Wendy’s considerable experience in the marketing and branding arena. Wendy has over 20 years of experience helping companies position their brand for maximum growth and is a lively and engaging presenter,” said Cohen. “This will be a great opportunity for business owners to learn how to create a connection between their product and service and their customer’s dearest values—the best way to increase sales.”
For more information or to register for the event, visit www.nawbo-raleigh.org.
ABOUT Greater Raleigh NAWBO:
Founded in 1978, Greater Raleigh NAWBO propels women entrepreneurs into economic, social and political spheres of power worldwide. Thirty-five years later, NAWBO is still the only organization dedicated solely to representing the interest of women entrepreneurs in all industries. The organization’