Activate! Power Up Your Brand To Win In The Digital Age

WASHINGTON - Sept. 17, 2014 - PRLog -- Newly published book, ACTIVATE!, is a call to digital arms - and just what many business leaders need to win in today's evolving, competitive landscape in the Age of Digital. A true digital warrior and champion of established and emerging leaders, Gal Borenstein presents not just "what you need to know" but "why you need to do it now," in one quick read. ACTIVATE! will give you the courage to embrace the digital groundswell and successfully establish your brand. Do so now; before someone else defines you!

ACTIVATE! is written in plain English to help executives on Main Street gain a firm grasp on critical issues that impact their bottom line and growth, such as: Personal & Corporate Brand reputation, Digital Communication in today's Corporate Culture, Online Reputation Management, Social Media, Employer Branding, Marketing Intelligence & Automation, and Gamification.

Ten Things You Will Learn from This Book

1.      Why digital engagement is a MUST for your success

2.      How to build your digital professional brand

3.      How to build your digital corporate brand

4.      How to build a culture of digital engagement in your company

5.      How to handle social media in corporate settings

6.      How to create and sustain online reputation management in the Age of Google

7.      How to leverage digital engagement to optimize recruitment & retention

8.      How to activate marketing automation for growth & more sales leads

9.      How to gain competitive advantage with digital marketing intelligence

10.  How to use gamification to engage employees and clients

Editorial Reviews

"Believe it or not the fundamentals of marketing and sales have not changed that much - what's really changed in the digital age is how people buy. ACTIVATE! is your road map for mastering how people buy." - John Jantsch, Best Selling Author of Duct Tape Marketing and Duct Tape Selling

"Brands of all shapes and sizes must quickly adapt to the digital & social age in order to survive. Read this book to find out how. Now." - Dave Kerpen, NY Times Bestselling Author of Likeable Social Media, Likeable Business & The Art of People

"Anybody who wants to win the future must learn to build their personal and company brand with digital media. With compelling stories and expert guidance, Activate provides a blueprint for online success." - Kevin Kruse, New York Times Bestselling Author, "We: How to Increase Performance and Profits Through Full Engagement," and Forbes Magazine Leadership columnist.