Minisite Design – An Effective Tool Used by IMarketers

KOLKATA, India - Aug. 30, 2014 - PRLog -- Every minisite layout is designed to fulfill only a single purpose from the followings.

·         It provides information about your product/product group/service

·         It adopts a direct marketing approach in order to encourage the target visitors to take a look at your offer.

·         Minisites are more sale-oriented.

·         If your minisite is designed engaging and interactive, it will tease the visitors to sign-up for the newsletter.

·         If you are selling an ebook or any PDF content, allow your minisite visitors to download it.

·         It gets click-through to affiliate marketing offer for your product/service.

·         It gets click-through to several online advertisements including Google AdSense.

·         It addresses a certain problem/a group of co-related problems or provides a solution for any technical problem.

·         It shows the traffic the way to your main website to gather more information.

·         A minisite design often integrates marketing/sales call-to-actions that encourage your target visitors to complete or take a particular step.

Salient Features of Minisite

A minisite is streets different from “regular” websites that we are most familiar with. A minisite layout does not feature any complex look or navigation. Minisites generally feature a graphic header accompanied by a smaller sub-headline. And there are footer and images or color in the background.

It is usually found in most of the companies which have online presence; the iMarketers use good ecovers to promote their products/services. They make an intelligent use of animation/multimedia content to increase the ‘perceived’ value of the specific product/service and overall brand.

In general, a minisite functions like a sales letter promoting your offer and containing membership, subscription and kind of fresh and informative content that can convert the visitors into buyers.

How imarketers use minisite

The first impression made through “actionable” elements on your minisite design (http://www.ecoverexpert.com) is the intended response that the imarketers are in search of while using a minisite for marketing purpose. A minisite is designed to guide your target audience to your regular website or perform a particular action such as to go through your sales letter, pre-sell a product/service or make a buy.

In a word, a minisite works as an excellent and effective sales marketing medium that the marketers use as a single-page website for promotional and sales purpose only. Remember that a minisite is never designed to present your entire business catalog or product portfolio.

Should you hire a designer?

Hiring a designer means you are going to inflate your budget for minisite making, at least, initially. However, it will pay off dividends in terms of monetary return for years to come. But what if you are short on budget? You have to look for other options and one of them is certainly use of layout. There are plenty of them online. Choose any one of them and there will not be much of work to complete it.