Business Model Integrates Philanthropy with Public Relations

LAS VEGAS - Aug. 14, 2014 - PRLog -- Publicist Mary B. Leon Vail, MBA developed a unique business model when she started her career thirty years ago, instituting philanthropy as a core element of her public relations activities.   Vail established a mandate that requires clients to support non-profit activities through whatever means they could provide.  To achieve that end, she becomes their philanthropic coach: assessing and optimizing their stewardship potential.

She reveals success stories in her book, “What’s Your Philanthropic Footprint?” (published by AuthorHouse).  The book is a memoir of how she merged a passion for philanthropy with a career as a public relations professional guiding clients to be agents of action in their community.   The award-winning publicist shares her philosophy on charity and deconstructs the word “philanthropic” to break down barriers and dispel misconceptions about philanthropy.

“I hope that by sharing my story and the tales of those I have worked with including non-profits, small business owners, corporations, government agencies and celebrities, that it will inspire readers to contemplate what their own philanthropic footprint encompasses and how they can enhance it,” states Vail.

The author asserts that the book is unique in outlining a variety of opportunities to become philanthropic by analyzing one’s talents, skills, hobbies, interests, services, and products. The book is an excellent resource tool for organizations looking to establish CSR (corporate social responsibility) initiatives or team building activities.

Vail introduces her concept of a “philanthropic footprint” to show how readers can leave their unique mark on the world.  The forward of the book is written by fellow philanthropist, TV personality and celebrity blogger, Robin Leach.

For more information on the book, public relations services and speaking engagements go to maryvailpublicist.com.

“What's Your Philanthropic Footprint?”

By Mary B. Leon Vail, MBA



Hardcover | 6 x 9 in | 196 pages | ISBN 9781496914514

Softcover | 6 x 9 in | 196 pages | ISBN 9781496914521

E-Book | 196 pages | ISBN 9781496914491

Available at authorhouse.com, Amazon and Barnes & Noble.

Media review copies available upon request.

About the Author

Mary Leon Vail, MBA is a veteran publicist who specializes in image building campaigns.  Known as the “Philanthropic Publicist” her humanitarian efforts have been the focus of her profession. Follow her on Twitter @maryvailmba .