Viacom and Star One Promotes Emerging Artists
After the launch of MTV / CMT Artist Link pages in 2012, Star One Entertainment, a division of Star 1 Records has entered into a promotional agreement with Viacom Media Networks.
By: Star One Entertainment
Laura Patterson, founder and CEO of Star 1 Records and Star One Entertainment saw a great opportunity for her artists to gain exposure leading to possible airplay on Viacom's Television Networks by participating in this promotion. These artists include Tony Watson, SUSA, Owen Thomas, Nick Nichols, Sophia Radisch, Luna Reklipse, Alyssa Fournier, Janey Kirk, Justin Willis, Eddy Faulkner, Carrie Haskins and New Valley Wolves.
One unique feature offered on the new Viacom.TV website is a video player in which the viewer can watch all of the artist's videos interactively. The website also links directly to CMT, MTV and VH1 artists pages where the fan can continue their musical discovery. Although this website is a small pilot project, the vision is to have more artist portals within the site sponsored by independent labels in which Viacom may draw content to feature on their networks.
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